Marketing: Concepts and Strategies : Looseleaf binding with free Real Deal UpGrade CD-ROM

Rating:
Summary: Concept of Marketing
Review: I used this textbook last semester in my first marketing class. I didn't know much about marketing.This book explains very clearly what marketing is, and gave examples of companies that are using the marketing concept, and how it affects customers.

The Book also presents ways that you, the consumer can tell weather or not a company is using the marketing concept in order to satisy your needs.

Rating:
Summary: Lame... very lame
Review: This book sucks. It makes the basic principles of marketing more confusing by bombarding the reader with various terms and phrases with an excessive amount of overlap between them. There is no clear-cut distinction between the glossary items, making studying for bi-weekly exams a chore.