A Branded World: Adventures in Public Relations and the Creation of Superbrands

Rating:
Summary: Marketing 101
Review: Though the audience at first glance seems like advertisers and company moguls, consumers will appreciate this insightful look at how to make your product stand out in a crowded diverse market place. Author Michael Levine contends that the product whether it is a consumable, durable, or even the consumer selling themselves can become more recognizable than competitors among the buying public through proper public relations.

Mr. Levine includes strong examples of the winners and losers in the branding process. He also follows a fictional campaign selling a new brand of ice cream so that readers with background of years of marketing to a consumer who only knows commercial jingles will appreciate this insightful look at building the reputation of a product. With this primer, Michael Levine should become the branded name in PR creations.

Harriet Klausner