Rating: 
Summary: totally cool book
Review: Oh my god, this book was totally cool. like i had to read parts of it for a class of mine and I was liek this totally doean't [stink] because like lots of books i read are so boring. like who has the time tor ead stuff but this wasn't too bad. i had to read another book of his, guerrila pr something but that was for a another class but that wasn't boring either. you should do book reports on his books because they're like so esayt and the print is big.
Rating:
Summary: A ticket to the big picture
Review: Probably one of the most balanced and well thought out approaches to the subject I've read in many years. Instead of folllowing other PR book trends of cramming too much information where it doesn't belong ( namely in dense, bland, lengthy passages), the author's use of subtle literary device manages to illustrate the big picture of this branded world one step at a time. You'll never see the world of advertising the same again.
Rating: 
Summary: Not What I Was Hoping For
Review: The majority of this book reads more like speculation by the author rather than solid fact. The impression this gives the reader is the the author has not dealt with many big brand names on a publicity level. The problem with this is that dealing with smaller entities is quite a far cry from dealing with a major brand such as Nike or Toyota. I kept reading hoping for some interesting inside scoops into the world of big name brands, but was let down. If you are new to the world of branding you might gain a few nuggets of information from this, but I found it all to be common sense.
Rating: 
Summary: Ehh...There's Something Fishy Here
Review: These reviews are just a little suspicious to me. They rave about this book as if it is the greatest thing they have ever read. Believe me, even if you did like this book, it DOES NOT deserve 5 stars. I found this book to be very trite and full of useless information--useless in the fact that it should be common sense to anybody who has come into contact with any sort of brand name at any time in their life. This is just another example of people trying to cross over into fields where they don't belong. If this guy is such a great publicist as he claims, then he should really just stick to that. Don't give us the PR guy's view of what branding is to him, let's get people that know a great deal about Branding to write books on Branding. This book is nothing more than a glorified crossover which ends up insulting both the PR side and the Branding side. I also can't believe people are reviewing the fictitious ice cream store as if it's a brilliant idea. To me it just undermined the facts the author was trying to present. In fact, it was just plain silly. I'm not sure what the motivation was behind writing this book or what it was supposed to accomplish, and sadly I don't think the author did either.
Rating:
Summary: A PR Must Have
Review: This book is a must have for anyone trying to understand the undeniable relationship between public relations and branding.
Rating:
Summary: Ultimately Disappointing
Review: This book is not without its good points, particularly the author's ability to address the audience equally regardless of PR background. However, the downsides cannot be ignored. The central theme of the book is credibility and how PR is the surest route to building it. As other reviewers have pointed out, there are a number of arguments based on correlation, rather than cause-effect. Even more irritating are the armchair assessments of what other companies/countries should have done when building their campaigns with no real supporting evidence that the recommended strategies would have been effective. In addition, even though the author asserts that PR is the best way to build a brand, it doesn't appear that the professional PR organizations (which are few and far between) even mention this fact in their charters. So, what it really comes down to is a very specific view of PR, using a very specific PR strategy which, as luck would have it, can't be found at a local PR firm.
Rating: 
Summary: very intriguing
Review: This book makes strong points through case histories and a ficticious ice cream launch. Levine makes the subject matter interesting. I too hope that the March 29 reviewer does not go into PR!
Rating:
Summary: Who knew?
Review: This book really made me think. I intern at a PR firm, and this book was recommended to me by my supervisor. Before reading this, it never really occurred to me that there is such a huge difference between advertising and public relations. I know that by having read this, my future career in public relations will be greatly benefited! I highly recommend it to anyone going into the business.
Rating:
Summary: Very Disappointing
Review: This book should have been a lot more interesting, particularly to those interested in the subject of branding and the effect of a successful brand logo on a product's marketability. Not only did I not learn anything new, but overall I found this book to be a very uninteresting read ...
Rating:
Summary: Clear, concise, understandable
Review: This brilliant exploration of the role of PR in branding is easy to fathom and written in such a clear and concise style that even novices should be able to appreciate its concepts. But that doesn't mean professionals won't find wisdom here. The devise of the fictional ice cream brand is a masterful stroke, illustrating each point with great clarity.
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