Rating: 
Summary: Truely Educational
Review: Interested in how you sell products to the public, I stumbled across this book online. It was truly educational, making me aware of the complexity of branding. I learned that it's not just about about finding a product that fills a hole in the market. It is also about how you sell that product by establishing a brand, an image that not only helps to fill a whole in the market but attracts attention from the media and public with an edge. Michael Levine is quite knowledgeable of the subject and it shows in his examples throughout the book. I highly recommend this book to anyone who is looking to get a better understanding of PR.
Rating:
Summary: Truely Educational
Review: Interested in how you sell products to the public, I stumbled across this book online. It was truly educational, making me aware of the complexity of branding. I learned that it's not just about about finding a product that fills a hole in the market. It is also about how you sell that product by establishing a brand, an image that not only helps to fill a whole in the market but attracts attention from the media and public with an edge. Michael Levine is quite knowledgeable of the subject and it shows in his examples throughout the book. I highly recommend this book to anyone who is looking to get a better understanding of PR.
Rating: 
Summary: NOT GOOD
Review: It did not take very long for this book to put me to sleep. This is probably the most boring book I have ever attempted to read. Recommended only for people who have trouble falling asleep at night.
Rating:
Summary: Pointless
Review: It is painfully obvious that the author of this book, also a publicist, is desperately trying get some high-end companies to hire him. Why else would he write a book so utterly useless and void of anything relevant to the marketing of a brand name?As any CEO with half a brain knows, PR companies are all well and good to protect or rebuild an image that has been depicted poorly within the media. However, to get the brand name out there, they are certainly one of the last places to look. The author does manage to point out the difference between advertising and PR, to his own fault unfortunately. Companies are looking to use their tightly plotted budgets to get their name out there the best way they can. That way is through advertising, not public relations. You need to be guaranteed that your brand's ad will be seen by the public, and advertising can do this much more effectively than PR. In advertising, you basically get what you are willing to pay for. In PR, there is too much of a gamble that you can spend a lot and see nothing in return. Sadly, Levine's writing style is also very ineffective in enhancing one's opinion of him as a publicist. He may have done a little research and found the right buzzwords, but it is obvious he doesn't really grasp the meaning of what he is talking about. I can honestly say I would never hire this guy to represent my company. Even if the day does come when we need to hire a PR firm (God forbid), I would look elsewhere.
Rating:
Summary: Solid branding book
Review: It's essential to read every new book about marketing and branding if you are a professional in the field. This book was a good read in that it took a unique look at branding products and how you can use PR to get ahead of the game. I definitely recommend this book.
Rating:
Summary: Excellent Book for Brand Managers and marketers
Review: Michael Levine is a top PR professional, and his book is the icing on the cake. "A Branded World" leads you through numerous real life examples (ie. Coke vs. Pepsi, Nike, Redbull, and Madonna) Michael has seen in the public relations profession and relates these stories to a fictitious ice cream brand known as Just The Best. He shows you how PR is different from advertising, and how one could market their products more effectively by building a brand and defining this brand through through public relations. One important lesson is that Levine introduces is that PR can be behind the scenes, almost invisible, yet the impact public relations has on a brand is enormous. This book is a must read for anyone who wants to understand branding and how publicity is key to making a brand successful. Eric Leebow
Rating:
Summary: Excellent Book for Brand Managers and marketers
Review: Michael Levine is a top PR professional, and his book is the icing on the cake. "A Branded World" leads you through numerous real life examples (ie. Coke vs. Pepsi, Nike, Redbull, and Madonna) Michael has seen in the public relations profession and relates these stories to a fictitious ice cream brand known as Just The Best. He shows you how PR is different from advertising, and how one could market their products more effectively by building a brand and defining this brand through through public relations. One important lesson is that Levine introduces is that PR can be behind the scenes, almost invisible, yet the impact public relations has on a brand is enormous. This book is a must read for anyone who wants to understand branding and how publicity is key to making a brand successful. Eric Leebow
Rating:
Summary: Excellent Book for Brand Managers and marketers
Review: Michael Levine is a top PR professional, and his book is the icing on the cake. "A Branded World" leads you through numerous real life examples (ie. Coke vs. Pepsi, Nike, Redbull, and Madonna) Michael has seen in the public relations profession and relates these stories to a fictitious ice cream brand known as Just The Best. He shows you how PR is different from advertising, and how one could market their products more effectively by building a brand and defining this brand through public relations. One important lesson is that Levine introduces is that PR can be behind the scenes, almost invisible, yet the impact public relations has on a brand is enormous. This book is a must read for anyone who wants to understand branding and how publicity is key to making a brand successful.
Rating:
Summary: Everything we needed to know!!
Review: My partner and I are starting a new company and this book has managed to shed more than a little light on how to create a brand and the importance of this tool in succeeding in todays market place. After reading this insightful and enlightening book we feel far greater confidence negotiating our way around the previously baffling world of PR. Thanks for a great read and a wealth of information on a fascinating subject!
Rating:
Summary: What a fabulous book!
Review: No wonder Michael Levine is one of PR's most influential figures. His writing style and knowledge of branding, peppered with personal experiences with celebrities such as Demi Moore, makes for a terrific read. I was a novice about PR and branding and now I know a lot. I highly recommend this book.
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