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Rating: 
Summary: Quick read, medium content
Review: "Ten Deadly Marketing Sins" is a quick read. The text flows along very nicely, with appropriate and humorous anecdotes. However, the content is only of medium depth. Much of the advice has been said before by other source. Indeed, there are a great many quotes and references to articles and other books. In a way, the book reads a bit like a "literature summary", cobbling together all the interesting tidbits the author has read recently.
I read this book hoping to learn about avoiding mistakes in marketing the products of my publishing company. Since we are a very small company, much of Kotler's advice seemed irrelevant at this time in our development...we don't have a separate marketing department for example. Our marketing people are also sales people, and are also involved in the creative process. Should we someday have more than 10 employees, I can see that a few more of the ideas here should be re-examined.
Rating: 
Summary: A magazine article at best
Review: A nice summary that should have been a 5-6 page magazine article.
Not enough material to justify the price tag.
Rating:
Summary: this book is applied to only big corporations
Review: Easy to read. No big adjectives. Flow is smooth. This is how this book is laid out.However, all examples are about Fortune 500 big corporations. Small- or medium-sized corporations can not act on this book. Only the big corporations can carry out an in-depth interview, a focus group, and etc. The mentioning in this book is not practical for all of us.
Rating: 
Summary: A Good Read!
Review: Increasingly, management is holding marketing departments responsible for making expensive mistakes and not contributing to profits. What's worse, marketers do not seem able to reverse the tide. That's where professor Philip Kotler's concise handbook becomes valuable. Kotler presents commonsense solutions to these problems by describing his version of the 10 deadly marketing sins and how to atone for them. He cites specific examples to drive home his points. This breezy, easy book is devoted to giving marketing practitioners advice that enables them to regain the high ground and lift marketing back into prominence in the corporate hierarchy. If you want to market your products, your department and your career, we suggest inviting Prof. Kotler over for this little chat.
Rating:
Summary: No Sparkle, A Mere Retirement Sweetener
Review: Kotler has always been a very lucid author on issues pertaining to marketing. With marketing moving into a new era, namely relationship, one-to-one he has become somewhat stale. This book contains rehashed old issues, and is merely a compilation of past theories. I get the distinct feeling this book was written to capitalise on his name, and to feather his nest before retirement. His earlier books are better.
Rating:
Summary: Good reminder material, but hardly revolutionary
Review: This is some good reminder material, but that is about it. He hardly mentions measuring the ROI of many of his "solutions", leading one to assume that adding an Intranet, Extranet, and CRM system are vital at all costs. Clearly, that is not the case. My big problem with this and many other marketing books is that there is such a HUGE difference between Industrial (B2B) and Consumer (B2C) marketing that Phil should have written two books like this one - one for each. It would have been much more useful to most of the reviewers, I am sure. I have used the consulting firm he credits in his acknowledgements (Hamilton Consultants) and find them very, very good. Overall, this is a quick read, a nice reminder of things we still forget to do, but hardly an earth shattering best seller. I agree with others that I expected a little more from Phil Kotler.
Rating:
Summary: Good reminder material, but hardly revolutionary
Review: This is some good reminder material, but that is about it. He hardly mentions measuring the ROI of many of his "solutions", leading one to assume that adding an Intranet, Extranet, and CRM system are vital at all costs. Clearly, that is not the case. My big problem with this and many other marketing books is that there is such a HUGE difference between Industrial (B2B) and Consumer (B2C) marketing that Phil should have written two books like this one - one for each. It would have been much more useful to most of the reviewers, I am sure. I have used the consulting firm he credits in his acknowledgements (Hamilton Consultants) and find them very, very good. Overall, this is a quick read, a nice reminder of things we still forget to do, but hardly an earth shattering best seller. I agree with others that I expected a little more from Phil Kotler.
Rating:
Summary: A Very Commonsensical Book From A So Called Guru
Review: Write new Stuff, Mr. Kotler! There is a tendency for him to reharsh old materials and package them as new ones to sell. Buyers and readers be aware! Nothing new or exciting about the book. It is too bad for Kotler to model after the writing and book presentation styles of Al Ries and Jack Trout, authors of Positioning and the Immutable Laws of Marketing (or Branding) series. While the book is easy to read and digest, it lacks both depth and substance. As an Academic Scholar, Kotler should impress readers with new ideas on his own, not just doing books summaries or trends reports.
Rating:
Summary: A Very Commonsensical Book From A So Called Guru
Review: Write new Stuff, Mr. Kotler! There is a tendency for him to reharsh old materials and package them as new ones to sell. Buyers and readers be aware! Nothing new or exciting aboutthe book. It is too bad for Kotler to model after the writing and book presentation styles of Al Ries and Jack Trout, authors of Positioning and the Immutable Laws of Marketing (or Branding) series. While the book is easy to read and digest, it lacks both depth and substance. As an Academic Scholar, Kotler should impress readers with new ideas on his own, not just doing books summary or trends reports.
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