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Rating: 
Summary: Absolute Drivel by Advertising Hucksters
Review: A slapdash mix of jibberish, jargon, common sense, contrived inspiration and a 20 lb bag of manure...welcome to Lovemarks by Kevin Roberts, A.G. Lafley.In today's world, your product or service had better be more than just hype and clever technique. Even better, it ought to come with a market-changing innovation-this book falls extremely short of these baselines. In fact, this book has all the substance of an Ikea coffee table: It looks good on the surface, but underneath it all, it is just cheap filler. The authors of this book are admen, professional hucksters. Somehow, they managed to convince a group of pseudo-intellectuals to publish this drivel. If you want to learn about branding, then read a marketing textbook by Kotler. It will cover marketing and branding in an objective and honest way. If you want to read the scatological, phony insight of an adman then buy this book. This book is, in a word, AWFUL!!!
Rating: 
Summary: gorgeous
Review: I agree with tom peters and seth godin & now kevin roberts that design is exquisitely important in just about every area of our lives.
This book is not only filled with wonderful content, it is beautifully designed. Some may say so what, this is a book, give me content. But a book that is a joy to read sinks so much deeper into the grey matter...
As for the book itself - the main idea is that a lovemark is more (far more) than just a trademark. Is it a brand that produces loyalty beyond reason in it's customers/clients/users. And to do that one has to consider the love vs respect axis.
Check out http://www.lovemarks.com/about/loverespect.php (if this is allowed)
Low love & low respect = products
Low love, high respect = brands
High love, low respects = fads
High love, high respect = lovemark
Simple, but oh so effective.
And of course only the customer/client/user gets to decide if your offering is worthy of lovemark status.
Read it.
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Summary: Loyalty Beyond Reason
Review: I love this book. I run a web design / graphic design / multimedia company and i think this is a good book to INSPIRE my people, and my friends. I will order more! to give away ;-)
I love the style (okay i am biased toward right-brain-type of books), I love the pictures, I love the idea.
Mystery, Sensuality, Intimacy : hmmm seems like we have a good "frameworks" of Lovemarks. Love and Respect axis idea is brilliant.
At the back cover of the book: "The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world."
Book that inspire people are rare. and this is one of them. i love this one sentence:
I was born an optimist. I always looked for opportunities where others faced up to threats or weaknesses.I believed if you were going through hell, the only option was to keep going.
If you are related to IDEA/ADVERTISING/DESIGN world this one is definetely for you. If you are not, this one still worth buying!!!
***** Note to Review reader: I believe that credibility of reviewer is key to analizing a book reviewed with a lot of bias (some give 5 stars, some give one), check out the reviewers' other review book for source of reference, if you find none, be careful, some people are just spitting for other purposes....
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Summary: Very inspiring
Review: I was counting days for this book to publish after visiting its website lovemarks.com. This book is all I expected and more. It's all quality inside and outside (from the print and page design to the content and what it covers). If you are in advertising, marketing or sales you will find this book very inspiring. I think saatchi is the best advertising company and kevin has a hot, new, different look at the advertising world. Highly recomended.
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Summary: Kevin Roberts is a LoveMark
Review: LoveMarks is a succinct modern manifesto for how to do business in the 21st century. Kevin really delivers on the promise both in his book and how he has cleary transformed Saatchi and Saatchi in recent years. This book is a powerful steppingstone for inviting people into a relationship with his company - thus
LoveMarks has quickly become one of my top five favorite books on story-based marketing. Kevin offers one real world emotional branding example after another that you're sure to connect with. Learn why certain brands touch our hearts and make us fall madly in love while others leave us tepid, disenchanted, and seeking elsewhere for something genuine. Emotion is indeed a powerful currency! Just reading this book is a lesson in 21st century communications. Expect a dynamic multi-sensory experience. We're talking 4-color processing with easy to read text and illustrative pictures that makes the ideas and examples come to life. At 200+ pages, its been distilled down to its essence...which means it won't take long to read...but you'll want to read it several times, cause each time you'll see it from a fresh perspective. With a glowing passion red cover and hard-binding it makes a great gift and showcase addition to any coffeetable, desk, or shelf. If you like this kind of book experience, check out "Re-Imagine" by Tom Peters - also a 4-color printing that is filled with lots of multi-dimensional tidbits...Perhaps I'm biased -- I specialize in story-based marketing and how social ideas travel across culture, time, and space. In turn, I've already given out the LoveMarks book to several of my clients. Kudos to Kevin for telling his story and doing it in his own unique manner. LoveMarks is a beacon that can inspire others to carve their own remarkable path to meaning and impact. Michael Margolis, Thirsty-Fish Marketing and Storytelling
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Summary: Kevin Roberts gets "it" and isn't afraid to share
Review: The "it" is LOVE. I was fortunate to meet Kevin at a Fast Company Real TIme event where he gave us all a heart transplant. He reminded us that relationships deliver loyalty. Kevin's lovemark concept will touch your soul.
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Summary: Emperor's new clothes
Review: The sign of an industry run out of ideas, ironically trying to rebrand branding. Lazy, arrogant, stupid, and patronising. No wonder ads don't work anymore.
Rating:
Summary: Inspiring
Review: This book is inspired. And it's NOT just for 'ad-folk' (they're a dying breed), but anyone who appreciates how much influence the advertising world has on popular culture. Love and Business in one breath? It's a simple premise, but super-powerful. Just see how beautifully the examples in this book elucidate the idea, taking it beyond ideology to reality. If you want a how-to manual, look elsewhere. Lovemarks is for big-picture people with imagination and savvy, who aren't bogged down in cynicism, and who aren't afraid to take a leap. Lovemarks make a difference. They are the future. If you're anywhere near business, you'd better wake up and smell em.
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Summary: Warm and Fuzzy..But Still Waiting
Review: This was nice and warm and fuzzy book, but like a lot of other business books, there isn't anything to get your hands on other than "We're Great."
Tom Brown - Psychologist - Michigan
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