<< 1 >>
Rating: 
Summary: A must-have book
Review: As a Sales Trainer for 22 years, I recommend this book as a must-have, must read book for any serious student of selling and sales management. I will recommend it in all of my seminars. Bill Brooks has shown again his grasp of what it takes to build a successful sales career and a successful sales organization.
Rating: 
Summary: Misleading Title
Review: If you buy this book because you search for scientific thought in the field of sales methodologies or persuasion, you will be diasappointed. It contains nothing of that. Salespeople will find nothing of value. The books is about tips for sales managers, thus the two stars.
Rating:
Summary: Brilliant, wise, insightful and practical, too
Review: There are way too many books out there on persuasion. Most of them are fluff, or a rehash of the same old concepts. Not this one. I found this book to be a deep, thoughtful, wise revelation about the true nature of human nature. If you're looking for something on the level of a comic book, pass on this one. If you want to sink your teeth into a true meaty work on the real principles of persuasion today, then get this one now.
Rating:
Summary: Excellent scientific approach to sales management
Review: This book is a thorough treatise on how to create an environment for salespeople in a company.
Most companies do not have a systematic approach to hiring, training and retaining salespeople.
This book provides an approach that is tested to help sales managers implement this approach.
Rating:
Summary: Breakthrough Book!
Review: This book is one of the best I've read on sales management and overall business strategies in years. The principles and ideas Brooks presents in "The New Science" are causing me to re-think the way I'm running my operation...and I've been running a sales-driven organization for over 30 years! I'd highly recommend this book to anyone whose income and success are driven by the performance of a sales team.
Rating:
Summary: More sales management than sales
Review: This is a book about sales management and not as much about selling. It is also a commercial for these Trimetrics assessments that Mr. Brooks must market and sell. I can't imagine that past the first chapter or 2 a salesman would get much out of it. It is certainly a decent book for sales managers but not so much for sales people.
Rating:
Summary: A Great Read!
Review: This is a dramatic, breakthrough book on selling. It takes a new and relevant approach to sales from both an organizational and individual point of view. This is an extremely important addition to the field of sales training.
Rating: 
Summary: Don't Judge This Book By It's Cover
Review: This is one of those books where the expression, "Don't judge a book by its cover" applies. As a new student of selling, between the title and the jacket description, I thought this would be a good back to have. Unfortunately for me, the emphasis of the book was on sales management, not selling. So if you are looking to either learn to sell or improve your sales technique, I would recommend you only borrow a copy of this book from a library and read the two chapters applicable to selling. However, based on my knowledge of today's management literature, if you are either a sales manager or want to become one, I would strongly recommend you purchase, read and use the information contained in this book. The book is an easy read, contains a lot of good management related information and its lists, truths and sales management audit forms alone are worth the price of the book.
Rating:
Summary: Every Busines Needs to Sell
Review: You've heard these mantras over and over - closing is the key to selling, cold calling works, persistence is the key to sales success - well, Brooks debunks them all. In fact Brooks, CEO and founder of The Brooks Group, one of the worlds premiere resources for sales training, argues, "the old tricks and tactics of the last century no longer work with today's savvy, cynical customer".
In this one-of-a-kind book, backed by hard science and research, he helps business leaders diagnose and correct organizational problems that inhibit sales growth.
The New Science offers step-by-step strategies with organizational guidelines, personal sales tips, and career guidance.
The details covered in these pages; is relevant and central to every business, as every business is ultimately trying to sell something. (as written in The Thursday File)
<< 1 >>
| 
