Rating: 
Summary: Have you made something remarkable today?
Review: You only have to watch a five-year-old in the cereal aisle to understand the effectiveness of a free prize. A child will pick the healthiest fiber cereal... as long as the toy inside the box is compelling enough.If free prizes are so effective, why do we abandon the idea when we get down to selling "serious" products? Contrary to what you may believe, the lure of the free prize doesn't diminish as people mature. If it did, no one would buy a Lexus and we would all be content with cell phones that only made telephone calls. So where's your free prize? Whether you sell potato chips of mutual funds, a free prize works to pull customers to your brand. Don't have a free prize yet? Seth Godin will teach you the steps in creating one -- and this isn't a complex process reserved for the most elevated gurus of marketing. I'm not even in the marketing department and I put a few of the tips in the book to the test, with immediate results. Seth guides us through championing an idea (in a way which will succeed) and using edgecraft to make your product or service remarkable in clear, example-filled chapters. The lengthy list of ways in which you can tweak your offering to make it stand out is one that I return to again and again. I have limited reading time, yet I even found myself immersed in the endnotes. There is an idea of value on every page of this book and the cereal box is arrives in will look great on your desk.
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