Rating: 
Summary: What's Inside a Purple Cow? A FREE PRIZE !
Review: Seth Godin has captured the essence of marketing in today's noise-filled world of advertisements and spam. His previous book explained that you needed a Purple Cow, i.e. a remarkable product, so that people would "remark" about it. Of course this sounds pretty staightforward until you get into the details of HOW to make a Purple Cow !This is where the Free Prize comes in! Seth gives you ideas to get you started on your Purple cow as well as loads of excellent examples along the way. I highly recommend this book and if you don't have a copy of Purple Cow, buy them both at the same time!
Rating:
Summary: Soft Innovation wins
Review: Seth Godin is an outstandingly creative thinker and writer of other books like Purple Cow and Permission Marketing. His main theme is that the cost of traditional innovation such as high priced Research and Development, and expensive marketing has risen too high. The alternative he proposes is soft innovation, making an incremental change to an existing product. Soft innovation is the Free Prize Inside. An example is Cracker Jacks and cold cereal. The free prize is a small innovation that was made to the existing product that increased its value in the marketplace. The beauty of soft innovation is that anyone in your organization can be creative enough to come up with a free prize inside of your product. And it's my opinion that this works for non-profit organizations as well where our product is programs. Small innovations can create excitement around a program that has grown dull and lifeless. I highly recommend this book to anyone interested in creating excitement in their products and marketing. http://jeffreyclong.typepad.com
Rating: 
Summary: Heaven forbid
Review: The author is the master of getting 15 friends and family to write laudatory reviews for his books, days before they are published and weeks before they have actually read the book. He's also become a champion of the Old Wine in New Bottles, with idea such as Edgecrafting and Permission Marketing that have been around for decades, albeit under different titles. And his persistent insistence that television advertising is a waste runs so counter to the experience of everyone who has ever advertised on television, and recognized that despite its relatively high cost its impact is without equal, that one wonders if Mr Godin is merely an author/publisher rather than an experienced practitioner of marketing. It's reasonable to ask if these books aren't to publishing what Fear Factor is to television. The difference is that the producers of Fear Factor cannot be accused of gaming the system. Godin not only games it, but seems to revel in it, with the result being several thousand Americans with books on their shelves that should just stay there, adding color. P.T. Barnum lives. You can fool just enough people enough of the time to make a living at it. To which most of us can again say, Heaven forbid.
Rating: 
Summary: Interesting reading - but nothing very new
Review: The book is not exactly what it promises: To show the next big marketing idea. It is not standing out, besides its innovative cover. The contents - nothin' what you haven't read elsewhere.
Are the tips applicable? Seth says that everybody could do some soft innovation, go to the Edges, create Edgecraft - So yeah, there is a thing or two that sound interesting, or is applicable. May be it is enough for some, but surely not for everyone.
Okay may be I am unfair - there are a couple of things that are interesting - a lot of examples in the end. Some good ideas here and there. But as a breakthru ideas? Nope.
As such, it is good reading, just for fun plus some light learning.
If you really want to learn a thing or two from Seth? Read his blog. It is good - most of the time if he is not just promoting one of his books. Here, you find great ideas, and challenging thoughts.
Or log on to my blog: http://alwayswow.blogspot.com
Rating:
Summary: Excellent book, not only for marketing people
Review: This book can inspire you to create soft innovations that can boost performance and earnings in any kind of business. It is not only for marketing people but for anyone who wants to be able to create new ideas and champion them.
Good source of ideas on how to create products woth talking about (remarkable) and to bring the idea to reality.
Rating:
Summary: Review/Reply to Snooze: Long Nap Inside
Review: This book is simple, fun, easy-to-read and provides very valuable information on championing ideas, especially those that promote soft innovation. Based on my experience, most great ideas fail because those that spawn them have utterly no clue as to how to procede because they don't understand how to champion ideas in an organization. More notably, most employees in a company don't feel empowered to even have or share their ideas. The assertion that fifth graders could come up with these ideas is an infitesimally marginal probability. And the thought that elementary schoolers have any concept as to how to implement ideas in an organization is mere flaccid hyperbole. This book may not have the data, studies and in-depth analysis of a Good to Great, or a Tipping point (both awesome books), but it provides realistic and inspirational practicalities that can turn even the lowest employee on the corporate totem pole into the next great innovator. My recommendation? Read the book for yourself, implement the strategies inside, and make yourself indispensable to your company. I think you would enjoy the added energy you would find in your job.
Rating:
Summary: Free Prize inside book
Review: This book is so great. It actually tells you what you need to include in your buissness and shows you good notes in the back. This is a book about how everyone of us can create ideas that make our products and services remarkable. This book teaches you to go make something happen and i'll pay off.
Rating:
Summary: Great book, great info.
Review: This book will help you learn the techniques that will help your company go as far as it can and not look back. This book is for the type of person who likes to think "Outside the box". How much word of mouth can help your company, and how to stretch your boundaries as much as you can. This is one of the most unique books I have ever read... From priceless information inside of the book to the crazy box the book comes in. Too unique! Check out www.freeprizeinside.com then get the book and see what your company has been missing.
Rating:
Summary: Free Prize Inside
Review: This is a marketing book that is right for so many organizations today. I recommend Seth's book, Purple Cow, to the marketing classes I teach to individuals trying to start a business and now I'll reommend Free Prize Inside too. For larger organizations, it can help everyone in the organization understand just what marketing is all about. It just might be the catalyst that helps the organization trully find an edge and become something that is remarkable!
Rating: 
Summary: Soft Innovations Take The Prize
Review: What makes your product, service, or organization (PSO) remarkable? If you don't know, then you need this book. Mr. Godin believes that when people are remarking upon your PSO, you've found the free prize -- the edge, if you will -- that makes your PSO stand out in a crowd of similar offerings. It's innovation, not advertising, that makes consumers sit up and take notice. Of course, you'll need to change your thought patterns to create those ideas. Mr. Godin pokes at old ways of thinking and encourages you to reach beyond throwing money (in advertising and R&D innovation) at your PSO in order to gain an advantage. Instead, you should find free and low-cost ideas to differentiate your PSO. It's not enough to have a good idea, though; you need to champion your idea. Can you sell your idea and make it happen? Mr. Godin shows you how. By the way, if you prepare PowerPoint presentations, you should read this book for the "Avoid Really Bad PowerPoint" tactic. You'll sell your idea, whatever it is, much easier when you avoid these three biggest PowerPoint mistakes. It took me a little while to get into this book, probably because I've not read Mr. Godin's other works. I also found the book's divisions (three sections, no chapters) rather long. I'm looking forward to reading it again, but I'll probably read his "Purple Cow" first.
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