Rating: 
Summary: Another Great Godin Book
Review: "Free Prize Inside" is a guide to creating a small innovation that creates a big profit. Seth Godin, of "Purple Cow" fame, builds upon his remarkable product concept (purple cow) and shows you how to launch your product within your own company. Godin elaborates on many concepts, success stories, and failures of soft innovations (such as adding sports team logos to hard hats) and leaves you with the necessary tools to create your own Free Prize. Seth Godin has delivered another excellent book, a book that is definitely worth the cost, especially to anyone involved in any stage of the production of a product.
Rating:
Summary: Looking for success?
Review: A follow up to Seth Godin's PURPLE COW, FREE PRIZE INSIDE is designed to help every worker find his way into sucess. This book is for the free thinker who has a great idea and is ready to promote his own way to the top. Krispy Kreme, Apple, and other successful businessmen are used as examples in this book. A great book for anyone looking to move up in the corporate world!
Rating: 
Summary: Snooze: Long Nap Inside
Review: Another mind-numbing pile of words from the king of marketing snooze. This book has no prize inside, nothing new at all. Filled with easy examples of marketing schemes that work, it offers no insight, no science or structure, not even interesting case studies. That leaves some examples of business successes that a fifth grader could think of. Yawn. If you're looking for insight, try The Tipping Point or Good to Great.
Rating:
Summary: Seth Godin's Best Yet
Review: Awesome book. Seth's "BIG FRONT FOUR" (my name for four key excerpts that knocked me for a loop)...
"Focus on the unsatisfied."
"Make An Invisible Service Visible."
"The free prize transcends the utility of the original idea."
"When you identify what's broken among your competitors,
you've found a free prize."
... caused us to find our product's "Secret Prize."
We implemented a program within 5 days that has so far caused sales to jump by 50%. Tremendous feedback from inbound e-mail corroborates that we're on the right track, as does the fact that existing customers identify strongly with this "core" messaging.
I've read all of Seth Godin's books. This one is his best.
Ken Evoy
President, SiteSell.com
htttp://www.sitesell.com/
Rating:
Summary: More than a Book -- Teaching Outside the Pages
Review: First of all, if you can get this book inside its "cereal" box (also comes with a special Free Prize Inside besides the book), DO IT! Don't wait for these to run out, because in addition to the text of the book, these boxes and special prizes make all the theory of this book concrete. I display my box on top of a bookshelf as a reminder of what Free Prize marketing is all about. Having said that, about the book: you know that Godin's book is going to inspire new ideas. In some ways, it is not extraordinary because, well ... marketing principles are always the same, and he's just putting new labels on them. But the new labels, perspective, and examples do inspire you to get cracking on applying the old principles in new ways for your own business. There aren't many marketing authors that inspire the way Seth does, and if you manage just one new technique that improves sales, the book probably becomes worth hundreds or thousands of times its cost. That just means there's twice the reason to get the book ASAP: 1) it's bound to help you make more sales; 2) the cereal box editions are limited, and if marketing is important to you, that box can be a lifelong reminder. Don't kick yourself later on when they run out. But P.S.: if they're already gone ... just display the book prominently for yourself. It's still worth far more than the cover price.
Rating:
Summary: Marketing is everything
Review: Forget ads. Forget TV spots. Marketing your company, your product/service, yourSELF means getting noticed and making something happen. Seth Godin's latest, "Free Prize Inside" offers new insight and direction in the marketing of what you got, the "free prize" that sets you apart of the pack. Being a champion of ideas is critical to your efforts and your company's life. Introduce new challenges and breathe life into ideas that are sitting dormant in your mind. This book (as have Godin's previous gems) is unique in its delivery and packaging. "How-to" will never be the same again!
Pick up a copy (or two) and find out how to be the "go-to" person in your office or on your team. Don't look for the easy answers here; like "Purple Cow" says, it's about becoming remarkable through your marketing. Enjoy!
Rating:
Summary: Marketing is everything
Review: Forget ads. Forget TV spots. Marketing your company, your product/service, yourSELF means getting noticed and making something happen. Seth Godin's latest, "Free Prize Inside" offers new insight and direction in the marketing of what you got, the "free prize" that sets you apart of the pack. Being a champion of ideas is critical to your efforts and your company's life. Introduce new challenges and breathe life into ideas that are sitting dormant in your mind. This book (as have Godin's previous gems) is unique in its delivery and packaging. "How-to" will never be the same again!
Pick up a copy (or two) and find out how to be the "go-to" person in your office or on your team. Don't look for the easy answers here; like "Purple Cow" says, it's about becoming remarkable through your marketing. Enjoy!
Rating:
Summary: Free Prize Needs to be read with Purple Cow
Review: Free Prize is what I see as the related follow-up to Seth's powerful last book Purple Cow. These two books together serve as my small company's product development / product innovation department. Free Prize has 3 distinct elements that make it worth the buy: 1) The whole 2nd section on how to champion your idea. This is invaluable. This section shows the reader how to get team/corporate adoption once you develop a product/service innovation. This section is worth the value of the whole book. 2) The concept of Edgecrafting. This is suppose to be an alternative to Brainstorming. This is a powerful concept. Everyone likes to Brainstorm, but how many real products or services come from a generic Brainstormin session. Plus how often can an operational company really brainstorm? The concept of Edgecrafting is one that can be done on a daily basis. Seth teaches the reader how to go to the edge (he gives examples of edges) and shows you how to innovate from their. 3)The endnote section. Seth includes an extensive list of references, websites, and various endnotes for further exploration. Once again, just reading and researching the various endnotes could give you ancillary reading material for the next year! I love it. I still put Permission Marketing and IdeaVirus (these are books about business models - you can build a business around these concepts!) as Seth's best books, but Free Prize comes in right after those two.
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Summary: Ideas you can put to work today
Review: Godin does it again. After reading Purple Cow and Godin's other books I was sure that Free Prize was just going to be a rehash of what he had already said. But Godin once agin finds a way to pull more of the obvious out of the depths and make you think in good ways. Free Prize is a book that gives you marketing and business concepts you can put to work that very day. It's a quick read and well worth it. Everyone in your organization should read it- as you never know where the next "free prize" is going to come from.
Rating: 
Summary: Building on previous great books
Review: Godin has done it again with a book that builds upon his previous works. I would call Free Prize Inside a sequel to Purple Cow. Unlike other sequels that make you cringe (along the lines of Ace Ventura: When Nature Calls), this is a great piece of work that really makes his previous works that much better. In Free Prize, Godin talks of how, when and where to find a purple cow. He talks about how to be remarkable and make products that are equally remarkable. The book is truly a great business read, so much so that the Wall Street Journal named it a top 10 business read. I would highly recommend it!To learn more, go to www.freeprizeinside.com or www.setgodin.com.
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