The Patterson Principles of Selling

Rating:
Summary: Not enough meat
Review: Jeffrey Gitomer makes some good points but nothing I haven't seen before in his weekly columns or "Sales Caffeine". I was surprised at how short/small the book was and even more surprised when I saw the extensive use of large fonts, short chapters and wide margins. This is more like an 75 page book - not 130. The main thing that I got out of it was a desire to learn more about John Patterson -- he was an intriguing guy.

Rating:
Summary: On target to increase your sales capacity!
Review: On target and once again the living proof that it is not necessary to have the perfect product, rather the perfect sales pitch, to be successful in selling. No matter if we are talking about the 1880s or the twenty-first century, if you can create the right interest, right sales tactics and create the demand, you will be successful. When you finish this book, you will come to realize that the only person holding you back is none other than yourself. Gitomer serves up a winner that stands heads and shoulders above the other "How to sale your product" books. Buy it, read it, and make your mark.

Rating:
Summary: On target to increase your sales capacity!
Review: On target and once again the living proof that it is not necessary to have the perfect product, rather the perfect sales pitch, to be successful in selling. No matter if we are talking about the 1880s or the twenty-first century, if you can create the right interest, right sales tactics and create the demand, you will be successful. When you finish this book, you will come to realize that the only person holding you back is none other than yourself. Gitomer serves up a winner that stands heads and shoulders above the other "How to sale your product" books. Buy it, read it, and make your mark.

Rating:
Summary: The Patterson Principles of Selling
Review: The Patterson Principles of Selling by Jeffrey Gitomer (Author), is an amazingly well written and easy to use book that helps the seller sell even more items. The examples are easy to follow and the book is a joy to study and to learn from. Recommended.

Rating:
Summary: Another homerun for Gitomer!
Review: This book gives the reader the opportunity to learn selling at the feet of John Patterson, the original master salesman of America. Gitomer does a great job bringing Patterson's principles into this era. I recommend this book to every sales associate out there!

Rating:
Summary: Very uneven
Review: This book is very good except for a few points. One every time Patterson is quoted we get a Gitomer quote which often is totally off-base. This is a minor quibble. The major problem with the book is that it assumes you have a customer base from which to start. While it helps you develops a pitch for the PP it assumes in many cases that you already have customers to return to; Gitomer does not handle developing new leads at all. I consider that a sales flaw; you may not.

Rating:
Summary: Very uneven
Review: This book is very good except for a few points. One every time Patterson is quoted we get a Gitomer quote which often is totally off-base. This is a minor quibble. The major problem with the book is that it assumes you have a customer base from which to start. While it helps you develops a pitch for the PP it assumes in many cases that you already have customers to return to; Gitomer does not handle developing new leads at all. I consider that a sales flaw; you may not.

Rating:
Summary: The basics haven't changed in 100 years!
Review: This little book is the best sales book I have ever read! Every chapter is a gem. It is an easy read and a book you will want to read over and over. Short easy to read and beautifully put together it is a must but anyone who takes their sales skills seriously. This is Gitomers best work yet!