Rating: 
Summary: Loaded with great selling principles
Review: As I was reading this book I found it an easy read and the advice was good. However when I went back and reviewed the key things I felt I must remember and practice there were 15 MUST KNOWS. This is a book to study over and over and the principles outlined here will help anyone increase their sales if they apply them.
Rating:
Summary: Amazing Gitomer Does it Again
Review: Crystal clear, on target and focused. Gitomer does it again, this time looking back 100 years to the principles that made NCR a household brand name. No matter what our own level of experience or knowledge, we can all learn something from the 32.5 principles Gitomer rediscovers in the career of John Patterson.There hasn't been so much useful research published since Joe Vitale's famous "7 Lost Secrets of Success" uncovered the forgotten techniques of Bruce Barton.
Rating: 
Summary: great resource
Review: Gitomer does it again.
If you found this book to be a review, you really need to get his "Sales Bible". Clearly the Patterson book is research into John Patterson, founder of sales principles still used today.
If you are buying one book from Gitomer, make it the "Sales Bible."
The "Sales Bible" is a must for any sales person. I refer to it almost weekly, and I've since become self sufficient from a home office. It turns out my best sales manager is "The sales bible" and myself. This is the absolute best self motivator.
As far as the free e-books, Gitomer is a master marketer. When he has a one day sale, it's not B.S. It really is a one day sale. He's a honest sales rep that means what he promises. Novel concept!
Looking for free tips? Go to his web site and sign up for his sales caffine emails. I used his free advice for a year before I even bought a book. Gitomer understands customer loyalty and building relationships and value.
If you don't agree, you just don't know Gitomer.
Rating:
Summary: great resource
Review: Gitomer does it again.
If you found this book to be a review, you really need to get his "Sales Bible". Clearly the Patterson book is research into John Patterson, founder of sales principles still used today.
If you are buying one book from Gitomer, make it the "Sales Bible."
The "Sales Bible" is a must for any sales person. I refer to it almost weekly, and I've since become self sufficient from a home office. It turns out my best sales manager is "The sales bible" and myself. This is the absolute best self motivator.
As far as the free e-books, Gitomer is a master marketer. When he has a one day sale, it's not B.S. It really is a one day sale. He's a honest sales rep that means what he promises. Novel concept!
Looking for free tips? Go to his web site and sign up for his sales caffine emails. I used his free advice for a year before I even bought a book. Gitomer understands customer loyalty and building relationships and value.
If you don't agree, you just don't know Gitomer.
Rating:
Summary: If you had to buy only one book this should be it!
Review: Gitomer has provided key skills and ideas in creating a buying enviroment! This is the first new book on sales in 120 years and should be read by everybody in sales ans sales management.
Rating:
Summary: In Spite of Himself
Review: Gitomer, who describes himself on the front cover as "the modern leader of salesmanship", goes overboard in attempting to juxtapose himself as a reincarnate of NCR founder and sales giant John Patterson. If you can get beyond that, and give the author his due, what he has written here is great and refreshing book on selling. It has an ingredient which has been mostly lacking in almost all selling texts in the last half century. It has grit!
Don't look for techniques here. The author promises principles and delivers. Highly recommended.
Rating: 
Summary: I was tricked into buying this book
Review: I was tricked into buying this book by another author who offered an "amazing free access to a $250.00 e-book" if I sent proof of purchase to their web site which I did. The free e-book never happened and they wont answer my e-mails. This book is the type I recall reading when I started selling 45 years ago and is sooo far out of date.
Rating:
Summary: A MUST OWN!
Review: In order to build yourself as a successful salesperson you must have a solid foundation from which to grow on. This book is that very foundation. It challenges you to "THINK" in terms of adding value to your probable purchaser's business as well as your own. THIS IS A MUST READ AND RE-READ!! GITOMER HAS DONE IT AGAIN!!
Rating:
Summary: This is the one!
Review: It amazing to see how Gitomer took selling principles from over 100 years ago and related them to today. This is a great book for a salesman just entering the field or for one who's been in it for 25 years!!!
Rating: 
Summary: Not enough meat
Review: Jeffrey Gitomer makes some good points but nothing I haven't seen before in his weekly columns or "Sales Caffeine". I was surprised at how short/small the book was and even more surprised when I saw the extensive use of large fonts, short chapters and wide margins. This is more like an 75 page book - not 130. The main thing that I got out of it was a desire to learn more about John Patterson -- he was an intriguing guy.
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