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Eco-Economy: Building an Economy for the Earth

Eco-Economy: Building an Economy for the Earth

List Price: $15.95
Your Price: $10.85
Product Info Reviews

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Rating: 5 stars
Summary: A societal "how to"
Review: This is a very thorough and readable analysis of why we need to move decisively toward sustainability and how to do so at a societal level. It is written for the general reader, contains a wealth of sometimes quite startling facts (the ore processed to produce a pair of gold wedding rings would fill a hole 10 feet long, 6 feet wide and 6 feet deep!) and gives more attention to what needs to be done and how to do it than to describing what is wrong.
It is a book for the citizen, the student and for use in political dialogue rather than for business people seeking to improve the sustainability of their operations, (for which see Hawken, Robèrt, Nattrass and others).
The book has three purposes. The first is to make the case that we have no alternative to restructuring the economy if we want economic progress to continue in the decades ahead. The second is to describe not only the broad structure of the eco-economy, but some of its details. And the third is to outline a strategy for getting from here to there in the time available.
It sketches the need to move to an eco-economy based on renewable energy and an approach to materials use that mirrors the natural cyclical processes. It also reinforces the systemic nature of change, involving deep changes in societal attitudes, linked to cooperation between government, community and business.
Chapter 4 The Shape of the Eco-Economy offers some interesting predictions about the industries and professions that are likely to expand, and to act as drivers in the move towards sustainability. This is in support of his point that, far from the move being a threat to our economic health, it offers vast opportunities for investment and for true economic development.

Rating: 5 stars
Summary: A sane vision for the future
Review: Veteran environmentalist Lester Brown has divided his book into three sections.

In the first, he describes the current degraded state of the planet. The author reveals many alarming facts about climate change, falling water tables, and the stressed biological base. The author builds a solid case that the earth will not be able to support the current throw-away lifestyle indefinitely, and that attempts to extend this short-term mentality to the third world are pointless.

The second section discusses the "new economy". Here, Brown contrasts green technologies with the status quo, including: wind, solar and hydrogen power vs. fossil fuels; recycling vs. mining; sustainable forestry vs. clear cutting; raising water productivity vs. depleting aquifers; mass transit vs. automobiles; and more. In each instance, the author makes a compelling case why it makes economic as well as environmental sense for society to switch to environmental-friendly solutions.

In the last section, Brown shows us how to get "from here to there". While he acknowledges that entrenched economic interests will fight to avoid change, the author writes confidently because he knows that change MUST occur. Brown points out that if humanity does not have the foresight to choose the sustainable path today, the environmental catastrophes we are creating for ourselves will eventually force us to change tomorrow.

He goes on to write about common-sense public and private sector policies that could be used to help effect the transition to an "eco-economy" in a fair and reasonable manner. The author is optimistic in that he believes environmental collapse is not inevitable. He cites evidence that new practices are in fact being implemented in many places, albeit in a piecemeal and inadequate fashion. What's missing is the large-scale, coordinated effort needed to reverse the current situation, which will require consensus among leaders in industry and government.

Brown's message is sane, articulate and persuasive. Let's hope that the message in this excellent book is heeded sooner rather than later.


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