Rating: 
Summary: Down-to-Earth, Tell-it-Like-it-is Book on PR and Publicity
Review: Michael Levine tells it like it is in how to put together a PR and Publicity Campaign. He knows what he talks about - no theory here. Any business or person seeking to promote themselve through the power of the media - should grab this book - ASAP!I have dozens of books and tapes on PR and Publicity and this is at the top - my main reference when I want to put together a PR campaign for my business. All I know is that it works - hands-down.
Rating:
Summary: One of the most practical books on PR in recent years
Review: One of the most practical short books on PR and publicity to come out in recent years. Mr. Levine shows that PR is an attitude more than expertise- good news for small business owners and entrepreneurs.
Rating: 
Summary: Not-So-Good Stolen-Idea-From-Another-Author Book
Review: That's right, if Robert Choad can use an excessive amount of hyphens then so can I. I am also quick to note that Mr. Choad,as usual, doesn't really say anything in his review. Just because he and the author of this book are on very "friendly" terms if you know what I mean, he wrote a review that was about as generic as you can get. And this is how all the other positive reviews of this book are. That's how you know it is a bad book. Nobody can pinpoint what they like unless it is some example they took from the back cover. I've seen Michael Levine on TV talking about some D List celebrity he represented, and the guy is so slimy I'm surprised he doesn't ooze right in front of the camera. So I'm sure he convinces others like Robert Choad to write reviews to make his book seem more popular than it is. Hey, he's a publicist. Lying and making things out to be way more important than they are is what he does for a living. So take my word for it, people. Don't waste money on this garbage.
Rating: 
Summary: Comfortable reading
Review: Thiis book is written as if Michael Levine was sitting across the table from you sharing gems of wisdom from his many years of entertainment P/R experience. He takes the beginner under his wing in a comfortable way--not technical. A primer that , although it doesn't cover every aspect of PR, gives color to that which it does. As the author puts it, he endeavors to show you how to "think like a publicist."
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