Rating: 
Summary: Just consultant's sales presentation in book form
Review: This book doesn't do much to explain revenue management beyond oversimplified results and glossed over examples. It discussed neither strategy nor tactics in any way that was fulfilling
Rating: 
Summary: Lots of "why," but no "how to"
Review: This book makes a good case for revenue management, but it provides virtually no information about HOW TO DO IT. It's basically a sales brochure for the author's company.Save your money. I wish I had.
Rating: 
Summary: Excellent Book; Lousy Title
Review: This book was a delight to read. The points are powerful and well-presented. I loved the barber story and could see how the revenue management concepts could apply to virtually any business. Unfortunately, too many examples were travel industry related. I almost didn't buy the book, though because of the title. A better one would be "Easy Money from Market Knowledge"
Rating:
Summary: Revenue Management: A Hard Core Book for Knowledge
Review: This book was a great introductory on the theories and applications of Revenue Management in the workplace. Robert Cross combines a great deal of experience and knowledge along with actual examples of his ideas in many different business situations. For anyone who deals with complicated supply and demand models this book is great. The reading helped me to become more aware of the different ways that revenue management can be used to help the bottom line of company profits. The book gave great examples of how we can earn more revenue dollars out of markets that we have already tapped and how to explore new markets, that at first glance may not be chasing. By using tracking and accurate historical data, we can help correctly predict where out business is going and how to best take advantage of the more profitable strategies. The real life examples made the reading enjoyable, by showing how the theories work. He made examples of companies that are no longer in business that could have used his theories and stayed successful. This was a book that was assigned to me to read, and with some dread I picked it up. I would say that this, while not a book to read for enjoyment, is great if you are looking to get information that you can use in real life.
Rating:
Summary: Revenue Management: A Hard Core Book for Knowledge
Review: This book was a great introductory on the theories and applications of Revenue Management in the workplace. Robert Cross combines a great deal of experience and knowledge along with actual examples of his ideas in many different business situations. For anyone who deals with complicated supply and demand models this book is great. The reading helped me to become more aware of the different ways that revenue management can be used to help the bottom line of company profits. The book gave great examples of how we can earn more revenue dollars out of markets that we have already tapped and how to explore new markets, that at first glance may not be chasing. By using tracking and accurate historical data, we can help correctly predict where out business is going and how to best take advantage of the more profitable strategies. The real life examples made the reading enjoyable, by showing how the theories work. He made examples of companies that are no longer in business that could have used his theories and stayed successful. This was a book that was assigned to me to read, and with some dread I picked it up. I would say that this, while not a book to read for enjoyment, is great if you are looking to get information that you can use in real life.
Rating:
Summary: Superficial coverage of a complex topic
Review: This is a 250 page self-promoting sales book. Its essence could have been expressed in five pages; there are no concrete analytics of how the concept should be implemented at all. Additionally, many important factors are glossed over; the manner in which market segmentation is accomplished is a foundation of revenue management, and is given lines like "you should segment your market" without any real explanation on what that means or how difficult it can be. While airline inventory (and, likewise, car/hotel/cruise inventory) is susceptible to market segmentation, it is very difficult to do this effectively in most other markets. The lack of exploration of those practices is a glaring omission, even in a book so obviously self-congratulatory in its recounts of successful endeavors by its author. For a more thorough analysis of pricing (which is what I was searching for), I found "The Strategy and Tactics of Pricing" (Nagle, Holden) to be a much more rigorous exploration of theoretical pricing issues and their practical applications. Its basic mathematical models far surpass the overwhelming hyperbole found on most pages of "Revenue Management".
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