Rating: 
Summary: Save Your Money ...
Review: ... just dust off your old economics textbook and look up "price discrimination."This is just a 260 page sales brochure, with no real content.
Rating: 
Summary: A small business person point of view !
Review: A good book to buy and read for all the fire in the belly people (even if it burns less and less these days !). Has good observations of the current business trends and issues and good common sense approach to them. Has the effect of reminding and refocusing people on the ideas and stratagies that got one started in the first place before getting lost in day to day running and losing the edge. Gets the juices flowing again. Gives some productive ideas that are bound to have positive effect on the bottom line and increase the vision to predict and counter possible business threats early. Thankfully pleasent writing flow instead of graphs, stats and mumbo jumbo (that can prove and disprove any and everything !)
Rating:
Summary: A good book to start with...
Review: A good book to start with Revenue Management. Nothing too complicated, some vague, wordy spots though. Useful to understand the notion of Revenue Management.
Rating: 
Summary: A really good read
Review: After reading the book, I've begun to see the opportunity for revenue management everywhere--from my local car wash to Broadway shows. These concepts can benefit consumers and producers. Its refreshing to read a business book that has a win-win message. The book is very easy to read, and some of the case stories (like American Airlines vs. PeopleExpress) read like a good adventure story.
Rating:
Summary: A fabulous book
Review: At the time I bought the book, I was not certain why I initially purchased it. But it ended up being exactly what I was looking for. I have read it thouroughly three times in the last eight months and have passed it around to several friends. Although it does not give the answer to every question about revenue management, it does give a good feel for the subject and it is vital reading for everyone in business. I look forward to the next book.
Rating: 
Summary: Good concepts, but it sells the author's firm too heavily
Review: For those with not much formal training in Economics it does a nice job of introducing price discrimination concepts with many examples. However, a couple other key factors in RM are just mentioned, and not even superficially explained: Clustering techniques to determine who your customers really are and the very tricky science (and art) of developing good Forecasting models.
Rating:
Summary: An informative and easily understood book
Review: I recieved the book and spent the next two days highlighting many passages that apply directly (and frighteningly!) to my company. I am only a sales representative on the west coast, but I have strongly suggested that our corporate managers not just read, but also study Cross's book. As Allen Dulles once said about intelligence, the book represents "timely truth, well told."
Rating: 
Summary: Knowledge is Power
Review: If you give a man a fish, you can feed him for a day. If you teach a man Revenue Management, he can eat all the fish he wants at the best restaurants in town
Rating: 
Summary: good book - but nothing new
Review: It is really a nice book, and good for people that have never heard about Revenue Managment, but it is also mainly a sales-man's book and not critical enough towards Revenue Managment.
Rating:
Summary: A "Bible" for Modern and Future Business Leaders
Review: Like many other successful things in life, actually putting the simplicity of the basics in the correct order and place and defining the relations between the major players in a complex game, is something this book is able to do. No matter what perspective could be attached to the book. This book stands for it's sweeping truth and harmonious integration of facts and ideas, while casting the overhaul business aspects and marketing concepts, to create a much purer and more integrated picture of the "Revenue Management" philosophy. Only few times you face an occasion you can call "a lifetime experience". Well, this book is sure one of those, and from my professional experience, this is a book with tremendous leverage powers.
| 
