Corporate Communication

Rating:
Summary: Exceedingly Thorough and Strong
Review: I have been using Paul Argenti's Corporate Communication for my Management and Corporate Communication class and find the book very systematic and comprehensive. It provides students with a new perspective of professional external and internal communication that a company needs to build its image and identity. Especially, the down-to-earth cases for discussions such as, the Adolph Coors Company and the 60 minutes CBS program, and the case of United Technologies, are perfect application of knowledge to practice. More significant is that those problems are universal and might occur to any organization. And this is credited to Paul Argenti's long experience of teaching management and corporate communication. I really enjoy using this book.

Rating:
Summary: Paul Argenti's Corporate Communication: A new perspective
Review: I have been using Paul Argenti's Corporate Communication for my Management and Corporate Communication class and find the book very systematic and comprehensive. It provides students with a new perspective of professional external and internal communication that a company needs to build its image and identity. Especially, the down-to-earth cases for discussions such as, the Adolph Coors Company and the 60 minutes CBS program, and the case of United Technologies, are perfect application of knowledge to practice. More significant is that those problems are universal and might occur to any organization. And this is credited to Paul Argenti's long experience of teaching management and corporate communication. I really enjoy using this book.

Rating:
Summary: Corporate America
Review: I have to say in the economy of America at the current time, Paul Argenti have really percieved the 7 Keys for the past month and I can say that the results have been astounding. I have heard before that by cutting out one thing in your diet you will lose weight but i never truly believed, probably because i would cut out one thing and add something else just as bad. with the keys i learned in Dr. Phils The Ultimate Weight Solution i found the answers i needed to not want to find a substitute. i began to understand that i was not only hurting myself- something i had not given a lot of thought to- and i began to realize that many of my habits were there because i rationalized them in my mind. both of these realizations came from reading Dr. Phil's book and truly accepting the lessons he teaches.
the Ultimate Weight Solution is not a diet book even though i have lost weight (about 12 pounds so far!!), it is book about behavior and how you change your behavior to support a healthier lifestyle. i am very happy with the results with my weight as well as the results in my home and in my mind. i feel much better about myself as a person and i owe Dr. Phil a big thank you for all that he has done. I think the book should be read by everyone because it is so supportive of a healthy lifestyle, which people in America seem to be lacking. I know that the book helped me and it can help you too. God Bless America.

Rating:
Summary: Exceedingly Thorough and Strong
Review: Though not as current as some other texts dealing with corporate communication, Argenti's book is still the best. It combines both theory and practice, never letting one dominate the other; instead, it combines them, letting their merged strengths shine. It's similar to Guerrilla PR: Wired by Michael Levine, which also utilizes the practice of public relations to great effect in examining how to attain the objective.

Argenti uses several brilliant case histories in his examination of corporate communication. This text is both informative and useful. I would definitely recommend it to anyone who's involved in the field.