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Rating: 
Summary: Buy This Book and Sell More Books
Review: Every page of this well-researched book has ideas that can help you sell more books--from a few to a few hundred thousand.It doesn't take long for a publisher to learn that bookstores are not the best places to sell books. Huge discounts, long waits for payment (often six months or more), and the dreaded returns make bookstores less than attractive markets. So what's a publisher to do? Find other places that will buy your books. 'Beyond the Bookstore' is your map to finding sales opportunities. The 79 strategies give specific information that will help you identify special markets for your books, locate the people who will buy from you, and make the sale. Some of the special markets identified include warehouse clubs, supermarkets, corporations, book fairs, airport stores, catalogs, museum stores, book clubs and home shopping networks. Strategies include lots of how-to, with success stories, detailed tips and contact information. These strategies will work for large publishers, small presses, self-published authors, and (in many cases) Print on Demand titles. There are even strategies for leveraging your content to create new products, in addition to books. The CD-ROM included with the book walks you through the process of creating a detailed marketing plan and timeline. I had high expectations for 'Beyond the Bookstore,' and those expectations were exceeded. If you want an easy to follow, step-by-step plan to open new markets for your books, you need 'Beyond the Bookstore.' Cathy Stucker
Special Interests Publishing
Rating:
Summary: Packed with Useful Information!
Review: If you can get your book into traditional bookstores, great. But don't overlook the many other lucrative markets out there. Brian Jud's "Beyond The Bookstore" does an excellent job of describing these markets. But he doesn't stop there. Brian explains exactly how to break into special markets and provides detailed, useful contact information. Ever wonder how to sell your book directly to libraries? On page 159, Brian points out there are at least 117,418 libraries (including public, academic, and school) across the United States. In the pages that follow, he explains exactly how to market to libraries, and he includes contact information for library wholesalers you may want to work with. He ends this section with a true story of an author's successful library book tour. In addition to explaining how to approach places like Target & Safeway, airport shops & museum stores, Brian gives practical pointers on everything from promoting perpetually to getting book reviews. A valuable resource which I'm benefitting from immensely in my ever-growing search for new markets for my book. I highly recommend this book to every author. Don't limit yourself -- think outside the box! Beyond The Bookstore will open your eyes to greater opportunities and point you in the right direction. -- Graciela Sholander, http://dreamitdoit.net
Rating:
Summary: Packed with Useful Information!
Review: If you can get your book into traditional bookstores, great. But don't overlook the many other lucrative markets out there. Brian Jud's "Beyond The Bookstore" does an excellent job of describing these markets. But he doesn't stop there. Brian explains exactly how to break into special markets and provides detailed, useful contact information. Ever wonder how to sell your book directly to libraries? On page 159, Brian points out there are at least 117,418 libraries (including public, academic, and school) across the United States. In the pages that follow, he explains exactly how to market to libraries, and he includes contact information for library wholesalers you may want to work with. He ends this section with a true story of an author's successful library book tour. In addition to explaining how to approach places like Target & Safeway, airport shops & museum stores, Brian gives practical pointers on everything from promoting perpetually to getting book reviews. A valuable resource which I'm benefitting from immensely in my ever-growing search for new markets for my book. I highly recommend this book to every author. Don't limit yourself -- think outside the box! Beyond The Bookstore will open your eyes to greater opportunities and point you in the right direction. -- Graciela Sholander, http://dreamitdoit.net
Rating:
Summary: An excellent resource
Review: Packed with information, Beyond the Bookstore will really help authors think outside the "bookstore box" and focus in on marketing channels that they might have overlooked. I highly recommend this title.
Penny C. Sansevieri
Author Marketing Experts, Inc.
www.amarketingexpert.com
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