Rating: 
Summary: Tremendous Job
Review: Lissa Warren's Savvy Author's Guide is absolutely worth the time it takes to read from cover to cover, which is not long because the writing is so crisp and concise.It is the best work I ever have read about book publicity. I advise anyone who is serious about writing a book to get this one; you will feel a lot better about your prospects. Best wishes to Lissa and her publisher,
George M. from Los Angeles
Rating:
Summary: Great book buzz is *everything* - this book shows you how!
Review: My only wish with the Savvy Author's Guide is that I had it in my hands when my co-author and I were developing the publicity plan for The Renegade Writer. Warren's book gave me a view of the book publicity machine that I haven't seen before, and showed me where our plan was weak. While we have a great publisher, we don't have a dedicated publicist on our team, so this book IS my publicist. The best thing about the the Savvy Author's Guide is that it gave me some great ideas about how to generate even more buzz for our book. I appreciate the listings of book events, expos, freelance publicists, and media trainers. This is a book I'm going to keep close at hand as I develop proposals for more book projects! Diana Burrell, co-author of The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success
Rating:
Summary: A good comprehensive book
Review: There are a couple of good books on book publicity out there. But since the book business keeps changing the most recent one is usually going to be the best. Right now Lissa Warren's book is the most recent. If you are choosing between books on book publicity, this one is also a good choice because the information is accessible.
The whole book is worth it just for chapter nine, "Creating Buzz"
Rating:
Summary: By All Means, Read It
Review: This book is a must-read for those who have tried to write a book, such as myself. I learned so much, it's scary. I had no idea what I was attempting to do until Lissa Warren enlightened me. This book also is a must-read for those who never have written a book. Why? Because it will make them want to do so. Warren gives anybody sitting down at a keyboard hope. After reading her guide, you feel emboldened to try something bold. I'd rather read Warren's book than countless offerings on bestseller lists. By the way, it certainly seems like Warren is an accomplished scholar. I hope one day I get the chance to have her publicize my first book. Thanks for the time.
Rating:
Summary: Invaluable Resource for Writers
Review: This work is a complete, concise guide to garnering book publicity. Whether you have published with Random House or iUniverse, the role of the author in publicizing his own work is often the key to brisk sales. An author can't just publish his work and then sit back and wait for the royalties to roll in. It just doesn't happen. Most authors don't have the platform enjoyed by Bill O'Reilly, who shamelessly hawks his books every night on national and international TV to fans of "The Factor."
Not to worry, publicity expert Lissa Warren spells out the essentials of book promotion. This work is packed with ideas and activities to catapult an author's work to success. As a literary agent, I am recommending this book to all of my author/clients. Thank you, Lissa Warrem!
Rating:
Summary: Invaluable Resource for Writers
Review: This work is a complete, concise guide to garnering book publicity. Whether you have published with Random House or iUniverse, the role of the author in publicizing his own work is often the key to brisk sales. An author can't just publish his work and then sit back and wait for the royalties to roll in. It just doesn't happen. Most authors don't have the platform enjoyed by Bill O'Reilly, who shamelessly hawks his books every night on national and international TV to fans of "The Factor."
Not to worry, publicity expert Lissa Warren spells out the essentials of book promotion. This work is packed with ideas and activities to catapult an author's work to success. As a literary agent, I am recommending this book to all of my author/clients. Thank you, Lissa Warrem!
Rating:
Summary: Éric L Farrell is Savvy Now!
Review: Wow! As I perused the website of The Virginia Festival of the Book to catch a glimpse of what fellow authors I will share the day with, I came across Lissa Warren. As she mentions in her book, visual presentations do attract more attention than plain text. Consequently, my attention was drawn to the title of her much needed book, The Savvy Author's Guide to the Book Publicity. I feel like I'm forever indebted to Lissa Warren for offering such a complete reference to parenting paper children. I'm the father of two now. One of my books is a newborn, and after reading this book I feel confident to make sure this book is raised the right way. Oh, I rushed right out the hour I found out about her book (last night). Five hours later, it was read. Yes, I did take a few pages of notes. How could I not? I highly recommend it. In fact, I will bring it to the attention of the many aspiring authors and poets who are understandably all too eager to write and release a book within two months. It's always hard to tell them they should add about a year to that plan. I tell them to "Research. Learn the pros and cons of the different types of publishing. Learn about author/publisher contracts. Spend enough time editing the manuscript." But it's difficult to explain that all of that is the easy part, and that a homeless paper child, like many stray animals, may get "put to sleep" (remaindered). It's sad. It is. Yes, conceiving the paper child is the easy part, but then you have to make sure your newborn books find homes filled with bookmarks, reading lamps, and loving readers. Fortunately, Warren tells us exactly how to do this in her book, including an ample appendix and detailed Table of Contents for easy referencing. Ha ha, I read it first! Now look out world, 'cause here I come! --Éric L Farrell, Author & Poet
Seeking Solace: Finding Peace and Comfort in Times of Distress
Verbalizions of Enlightenment: The Secret to the Pain
Host of WordStage Poetry Lounge & TOUR (Virginia Festival of the Book 3/27/04 8PM)
Rating:
Summary: What a writer needs to know!
Review: Writers know how to write, they may not know how to sell, especially sell their own book. Many new writers think that the publicity department of their publisher will deal with all that selling stuff. Think again!
Writers will have their eyes opened as Lissa Warren's book, A Savvy Author's guide to Book Publicity, walks through all the stages a book goes through AFTER the author is done with it. This book fills the knowledge gap that most authors have of the book publishing business. Who knew the influence of booksellers? Who even knew about booksellers? It's all in the Savvy Author.
It's a surprisingly small business, book publishing. The two vindictive and negative reviews below, coming as they do so close together in time, close to a year after the bok was published and other reviews were written seen somewhat odd. Most negative reviews talk about the book--it's boring-- it's off topic, but these two negative reviews are surprisingly personal. Lissa Warren is attractive, intelligent and personable--and a rising star in the publishing business. Women like this often draw unfair fire. I also note that Da Capo Press (for whom she works) has snagged some bestsellers lately. I wouldn't be surprised if some egos have been bruised. It's not beyond the pale that an overzealous minion has taken the carping of his boss too much to heart.
Anyway, if you are a writer, get The Savvy author's guide, it will give your book a big leg up over the books of authors who don't follow the advice in this book.
Rating: 
Summary: More self promotion than helpful author reference
Review: Yes, there are some websites and guidelines to help the new writer, but I was very put off by all the author's focus on herself as opposed to the author. For example, when talking about the role of the publicist (which Warren is) here are some of her "helpful" tips for the author: "She can brake your book. Never lose sight of that fact." ... and when you return from an author tour and thank the publicist, "better yet send her flowers or chocolate or a gift certificate for a massage." and, her ever helpful statement, "so you see, your publicist is at the center of it all." There are much better books for authors, including Deval's and Tom & Marilyn Ross' books.
| 
