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Summary: All the hottest ideas we could find that make you money!
Review: Check out page 138 for a toll-free number you can call for a free audio tape worth $10.00. There's lots of ideas, check lists, and phone numbers for free goodies, too.
This book is specifically written to give small businesses the edge when selling at trade shows. And big companies tell us they love the ideas, too.
We at the Guerrilla Group want you to be wildly successful at your next show. For less than the cost of a meal at your next show, you'll have all the secrets you need to turn your exhibit into a buyer magnet. You can always reach us at 1-800-682-8385 with your questions.
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Summary: Only for a "small business" with a BIG business budget
Review: How disappointing. Everything pointed to this book being a winner. But it started out trumpeting how wonderful it is (early warning sign). It stresses to the reader that the book was written specifically for small businesses (which is why I bought it). But it seems to talk excludively to large organizations. How many small businesses have "Trade Show Coordinators" who have to gain "upper management" support? Or have so many departments involved in the trade show that they need special meetings with just that committee? Or need to decide who on the "senior team" will be attending the show? Then the reader is offered these ideas for how to get their hottest prospects to attend the show: give some autographed artwork, sculpture or football to a few top prospects; for other hot prospets maybe Sony Walkmans, briefcases, cameras, etc. Thank goodness the reader is given a few tips on where they can call to hire a celebrety to fly in and join them at their booth or they'd be lost! Yeah, right! Maybe they just define "small business" differently than me. Bottom line? If you're on a tight budget and DON'T plan on increasing it by tenfold for your next trade show, don't bother with this book.
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Summary: A "Must Read"
Review: I just returned from a very successful trade show and I am thrilled to say that "Guerrilla Trade Show Selling" was the reason. We are a start up with a very limited marketing and advertising budget, but with the help of this book, we were able to get the biggest bang for our buck. I used the information in this book as the "Bible", following almost all of the recommendations to the letter. I have included this as a "Must Read" on my list.
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Summary: I never give 5 stars unless its perfect, but its darn good
Review: If you exhibit at trade shows (or have thought about it), you need this book! It leads you through every step of the process to get the maximum results from your trade show investment. There are strategies and tactics in this book that you won't find anywhere else. You'll be amazed how much valuable information is packed in here!
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Summary: Increase your sales from trade shows!
Review: If you exhibit at trade shows (or have thought about it), you need this book! It leads you through every step of the process to get the maximum results from your trade show investment. There are strategies and tactics in this book that you won't find anywhere else. You'll be amazed how much valuable information is packed in here!
Rating: 
Summary: not bad but not good
Review: It's not a bad book but it's too specific for my tastes. I prefer Michael LEvine's Guerilla PR Wired, which is a fantastic marketing book that has something for everyone. I'd suggest this book before everything else.
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Summary: Make The Most Of Any Tradeshow With This Book!
Review: Levinson, Smith, and Wilson teamed up to write Guerrilla Trade Show Selling, one of the best books available on how to make the most of trade show events to effectively market your products and services. They offer a wide range of valuable insight on how to select and use displays, to prepare to meet the public, to make great presentations, and generate follow-up leads. Written upon the basic precepts of the many previous "Guerrilla" books, this book calls people to action, not merely to show up at trade shows but to take a pro-active attitude about being good company representatives willing to take a bold approach in meeting the consumer public. Considering how much money is invested by companies to set up shop at these events to represent brand-name products and services, many companies cannot afford to do without the powerful instruction presented by these authors. The authors offer compelling advice such as coming out from behind counters and tables to avoid what could be perceived as barriers to communication, selecting the right people to represent companies, taking care of one's personal hygiene and selection of clothing to make the best possible impression, selecting items to be given away at these events, luring prospects to exhibits, presenting and distributing information, and how to prepare for shows. From pre-show contacts to post-show follow-up this book is loaded with much sound guidance! Computer and Internet communications technology is making an impact into upon many areas of our lives, perhaps more than we are presently aware of at this time. Those persons desiring to make a living as online business and computer technology consultants should take advantage of the many trade show events held in major cities in America and around the world. They can pick up the latest industry news and share it with others - for a fee of course! This book will provide valuable insight into how companies can effectively market themselves at peak performance. This is a powerful consulting and marketing tool anyone can put to use to get the most from any trade show event. Become an expert today! It is must reading for successful business use!
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Summary: I never give 5 stars unless its perfect, but its darn good
Review: People that gave this book low ratings probably wrote competiting books. Because there was mixed reviews, I didn't buy it online, instead I went to the store to see the whole thing. Within two minutes of looking at it, I was sold.
I'm an newly appointed advertising sales manager who went to one trade show and saw I needed help. So I bought this book. That was just 4 hours ago, and I already have 4 pages of ideas that I know will help me make a lot more $$$$$$.
I'm just writing this review so you don't get skeptical like I did. Its not filled with useless stuff to add pages. Its pretty good stuff that a relative newcomer to the game will find VERY useful. Hot Shots that know everything already and write bad reviews shouldn't be buying books like this anyway. right?
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Summary: Guerrilla Trade Show Selling
Review: This is a great resource! Our team booked over 200 qualified sales leads at our tradeshow with nothing more than the information from this book. So far with the follow up process we have closed 40% of the leads. The only way this book won't work for you is if you won't work the tactics!
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Summary: It's got something for everybody!
Review: Whether you're a big business or just starting, when you first pick up this book, you'll find plenty of ideas that you can use immediately to make a real difference at your next trade show. And like most books that you read, not every idea will work for you. Yet you'll get enough ideas in the first several dozen pages to pay for this book 100 times over. Read the whole book and you'll pay for it more than 1,000 times over. It paid like that for me! Best of all, the ideas are practical. While the authors suggest where to look for resources, they do so without being commercial. I've bought nearly every trade show book printed, including all those available on Amazon. Guerrilla Trade Show Selling is the only one that I refer to before every show. Get it. Read it. Use it. Profit from it.
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