Rating: 
Summary: Hands down...the most practical marketing book I've found!
Review: Spoelsta's book is filled with examples of great tried-and-true marketing programs! Definitely a creative mind who encourages others to "think outside the box".
Rating:
Summary: Not just things to do, but how to do them.
Review: Spoelstra does not just throw out wild concepts, he shows you the actual application of the plan. This book can help you achieve results in any arena, not just those used in the NBA. I'm looking forward to his next effort!
Rating:
Summary: How to market products that nobody wants
Review: The author starts with damaged goods, typically a sports franchise that is not winning. He then applies great thinking and action to turn around their sales.The author tells you lots of stories of his successes and then describes the techniques that he used. There's lots of practical advice here. He has just released another book, "Market Outrageously", in 2001. I have just finished reading the new one, and read this older one when it came out about 3 years ago. In some ways this older, original book has more material. However, the newer book adds to this information and has enough new material to make the purchase worthwhile. If you are a marketing professional, or a business owner, you should buy both. Or, buy the newer book first, then if you like the style and information, then buy this older book to supplement the first. You can also see my review comments for "Marketing Outrageously" in that book's review section. Both books are fun and easy to read. In both books you'll be totally absorbed in the material. The author has strong opinions and has produced strong results. So I rank this book as "highly recommended." John Dunbar
Rating:
Summary: How to market products that nobody wants
Review: The author starts with damaged goods, typically a sports franchise that is not winning. He then applies great thinking and action to turn around their sales. The author tells you lots of stories of his successes and then describes the techniques that he used. There's lots of practical advice here. He has just released another book, "Market Outrageously", in 2001. I have just finished reading the new one, and read this older one when it came out about 3 years ago. In some ways this older, original book has more material. However, the newer book adds to this information and has enough new material to make the purchase worthwhile. If you are a marketing professional, or a business owner, you should buy both. Or, buy the newer book first, then if you like the style and information, then buy this older book to supplement the first. You can also see my review comments for "Marketing Outrageously" in that book's review section. Both books are fun and easy to read. In both books you'll be totally absorbed in the material. The author has strong opinions and has produced strong results. So I rank this book as "highly recommended." John Dunbar
Rating:
Summary: Ice to the Eskimos
Review: This author has done a great job in explaining in detail how to market something that not everyone wants. He explains that a sales force is not needed if the product was in full demand. I especially like at the end of his chapters he has "A Simple Test You Can Take". This question and answer area can then be applied to all aspects of your current business.
Rating:
Summary: ICE TO THE ESKIMOES:How to Market a Product Nobody Wants
Review: This author has done a great job in explaining in detail how to market something that not everyone wants. He explains that a sales force is not needed if the product was in full demand. I especially like at the end of his chapters he has "A Simple Test You Can Take". This question and answer area can then be applied to all aspects of your current business.
Rating:
Summary: Become an Innovative Jump-Start Marketing Genius!
Review: This book by Jon Spoelstra is by far the top book on marketing I have ever come across. He brings together so many fundamental truths in this easy to read format, that you can't help but wonder: 'How come I didn't think of that?' This book is beautifully presented with clear cut anecdotes that help the reader understand the authors viewpoint on customer service, marketing and expanding a company. Too often in America today we have the viewpoint floating around from wall street down to small business industry that `down-sizing' is pro-survival and words like `expansion' is seldom addressed as a long term solution. I found this book to be very refreshing with intelligent solutions for business owners and marketers with struggling products. Everyone, no matter where you are in the American business scene, can benefit from this book. Spoelstra is a true genius and has a sincere concern for the people he works with. He conveys a very refreshing message throughout the book that business can be fun and rewarding, and marketing is a great game for the innovative. I simply loved this book and found myself wanting to read it again and again. Spoelstra has worked for four different NBA franchises and he shares his battle-tested experience with taking struggling organizations and making them profitable and successful. His words of wisdom are truly wonderful, and I know everyone who has ever been in business will thoroughly enjoy this one. Let the bells of bright ideas start chiming!
Rating:
Summary: Become an Innovative Jump-Start Marketing Genius!
Review: This book by Jon Spoelstra is by far the top book on marketing I have ever come across. He brings together so many fundamental truths in this easy to read format, that you can't help but wonder: 'How come I didn't think of that?' This book is beautifully presented with clear cut anecdotes that help the reader understand the authors viewpoint on customer service, marketing and expanding a company. Too often in America today we have the viewpoint floating around from wall street down to small business industry that 'down-sizing' is pro-survival and words like 'expansion' is seldom addressed as a long term solution. I found this book to be very refreshing with intelligent solutions for business owners and marketers with struggling products. Everyone, no matter where you are in the American business scene, can benefit from this book. Spoelstra is a true genius and has a sincere concern for the people he works with. He conveys a very refreshing message throughout the book that business can be fun and rewarding, and marketing is a great game for the innovative. I simply loved this book and found myself wanting to read it again and again. Spoelstra has worked for four different NBA franchises and he shares his battle-tested experience with taking struggling organizations and making them profitable and successful. His words of wisdom are truly wonderful, and I know everyone who has ever been in business will thoroughly enjoy this one. Let the bells of bright ideas start chiming!
Rating:
Summary: This book can change your life
Review: What I liked best about this book is that it wasn't filled with jargon and theory. It was straight-from-the-hip on how to market things, even things that weren't the best in their field. By the fourth chapter, I had already implemented a great marketing idea that produced results before I got to Chapter Five
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