Rating: 
Summary: Superchage your marketing campaign!
Review: Eskimos have all the ice they need and presumably don't perceive the need to get any more, let alone buy it. Joe Spoelestra illustrates how to take that ice and turn it into something desirable (a Slurpee) for example, or bundle it with something that makes it desirable - a sled and a lift to create an experience to sell. Joe details his experiences, primarily in sports marketing. They are especially applicable to those in the entertainment and service industries but can be applied in virtually any industry. The book is full of new ideas, fresh insights, and ways to repackage that which nobody wants in such a way as to change the customers' perception of value and create a compelling value proposition. The book is much better than this review. :-) Pick it up, read it, enjoy it and act on it. "Ice to the Eskimos" will give you fast easy ideas that can be used to jump start your business!
Rating:
Summary: Superchage your marketing campaign!
Review: Eskimos have all the ice they need and presumably don't perceive the need to get any more, let alone buy it. Joe Spoelestra illustrates how to take that ice and turn it into something desirable (a Slurpee) for example, or bundle it with something that makes it desirable - a sled and a lift to create an experience to sell. Joe details his experiences, primarily in sports marketing. They are especially applicable to those in the entertainment and service industries but can be applied in virtually any industry. The book is full of new ideas, fresh insights, and ways to repackage that which nobody wants in such a way as to change the customers' perception of value and create a compelling value proposition. The book is much better than this review. :-) Pick it up, read it, enjoy it and act on it. "Ice to the Eskimos" will give you fast easy ideas that can be used to jump start your business!
Rating:
Summary: Outstanding for all fields
Review: I find this book extremely useful. It cuts to the heart of the matter in a no-nonsense way, with techniques you can readily use to market ANYTHING. It's a wonderful gift to pros and novices alike, and this is coming from a guy who doesn't have a marketing/business background
Rating:
Summary: If you read just one book on marketing, this is it.
Review: I got some great applications for my business from the innovative marketing ideas in this book. Lots of business books bore you on philosophy or theories. This book is easy to read, easy to apply the ideas, and has humorous stories to help make the point. In fact, there were times I laughed out loud. Even if you don't enjoy sports, the ideas here are universal
Rating:
Summary: Ice to the Eskimos
Review: I run a small company with almost 100 employees. My background is finance so you can think of my surprise when I received this book as a gift. I've always thought that marketing was part voodoo and part bull. But, I decided to read just one chapter of this book. That led to another chapter, then another. Then I started to SEE and UNDERSTAND marketing. We initiated some of Spoelstra's ideas to fit our company and we received almost immediate big results. I see... Spoelstra has another book coming out next year. I personally will try to be the first one to buy it.
Rating:
Summary: If you don't read this book, you can get out of marketing.
Review: I think I've read all of the marketing books--a lot of boring untried theory. I couldn't put down Ice To The Eskimos. It was all real-world stuff. I could apply ideas right away
Rating:
Summary: a new bible to everyone
Review: It is an excellent book. If you are new to marketing technique, you'd have a very good lesson by reading this. If you have been working in marketing for years, still, READ IT coz the author not only shares his real-life experience with you, but also REMIND you with something you have missed and not thinked of. Marketing, Employee mentoring, Management...you can find everything from this book... I would recommend this book to ALL people. Because it is helpful if one day, you were the product that needs jump-start marketing technique. (I am applying them to my job profile now) trust me...this book is a MUST for everyone.
Rating:
Summary: Tell-Like-It-Is Marketing
Review: Jon Spoelstra has come out with a marketing guide that will help every marketer become more successful. From his rubber chicken tactic to his ideas on hiring - this simple, yet effective course in marketing will take your business to the next level. Even though most of this book describes sports marketing - every business can benefit from Jon's strategies.
Rating:
Summary: Tell-Like-It-Is Marketing
Review: Jon Spoelstra has come out with a marketing guide that will help every marketer become more successful. From his rubber chicken tactic to his ideas on hiring - this simple, yet effective course in marketing will take your business to the next level. Even though most of this book describes sports marketing - every business can benefit from Jon's strategies.
Rating:
Summary: Get This Book, TODAY!
Review: Jon Spoelstra has written the best marketing I have found. Aside from the wonderful real-life examples, Jon's explanations and analysis MAKE SENSE! While reading the book, I found myself nodding in agreement -- the techniques he explains work on me when I purchase a product! His examples were like a huge light bulb going off and I am implementing his recommendations immediately. Unlike books which are written from the Ivory Tower or from the Executive Office, Ice to Eskimos is written from the minds and the wallets of customers! If you want customers, get this book!
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