Corporate Reputation and Competitiveness

Rating:
Summary: A deep analysis on corporate reputation
Review: This is really a comprehensive book on corporate reputation. This book is divided into two parts. Part one dealing with reputation as a strategic approach and part two dealing with managing corporate personality.
This book gives a deep new paradigm on how to manage corporate reputation. The study cases in this book really give real-world examples of managing corporate reputation.
This book provides analysis on corporate repuation not only of usual corporate, but also of merged-corporation.
A really good and useful book!