Rating: 
Summary: Outstanding - A treatise on how to sell to the savvy
Review: Aside from being a followup to Marketing to the Affluent, STTA shows you how to sell the savvy. It tells you when the best time is to approach them and also offers dialoques and examples.Having read many sales books, it is refreshing to read one that deals with facts and teaches techniques that don't insult your client.Selling to the Affluent reveals the three most important things you can do to land afluent prospects and encourage wealthy clients to buy and make repeat buys.Stanley shows how to:Create lists of affluent prospects who are "riding high" because they've suddenly come into money or improved their socioeconmic status.Approach prospects at the moment when they are most likely to buy.Find and utlize critical information that will help you prospect, communicate, and clos sales more successfully.Chapter profiles two of America's most successful sales professionals and chapter 13 goes into apostles vs. antagonists. Which one do you want to be?I highly recommend this book along with Marketing to the Affluent. Two other worthwhile reads are Earning what you are Worth and Advanced Sales Strategies.
Rating: 
Summary: Overstuffed Disappointment
Review: For all people in the sales profession. Very informative with lots of examples. Brings the ethics back to a very misunderstood profession. It helped me to expand my business easily.
Rating: 
Summary: Sales force tool
Review: For all people in the sales profession. Very informative with lots of examples. Brings the ethics back to a very misunderstood profession. It helped me to expand my business easily.
Rating:
Summary: Overstuffed Disappointment
Review: Hoping this book could help in building a career as a financial advisor, I was disappointed at the lack of editing (this book is 200 pages too long) and the inclusion of some letters Stanley had written and the replies he received. Not a total waste for he does point out how many of the rich and/or socially prominent do not get approached. Some ideas, like having plaques made for potential clients you don't know, seems odd. Not nearly as helpful as Leroy Gross' "Art of Selling Intangibles" or Nick Murray's "The Excellent Investment Advisor."
Rating:
Summary: Equivalent to MBA + Good common sense.
Review: I have read this book approx. 1 year ago and, as a sales trainer suggest many of the principles recommended in Selling to the Affluent. It is a must for every sales professional who wants to develop a referral clientelle and build a life long career. A highly recommend.
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Summary: Everyone who needs to close any deal needs these books!!
Review: I just started out in advertising and stumbled on Thomas Stanley "affluent" books and it changed me from a lowly hourly telemarketeer to the # top sales person in the field. I began to close singlar deals that totaled other people's two month sales. It propelled me into a whole new catagory. It taught me how to think outside the box... and really see what my customer's wanted and how my services can help people. It gave me more faith in me and my products and how to find those diamonds out there!
Rating:
Summary: A sales persons dream resource..for the cost of a paperback!
Review: If you're the best at what you do...or want to be, this book gives the straightforward information you need to make a substantial increase in your sales income. Dr Stanley gives application, scenario and a multitude of angles in the application of sales techniques that most would never learn in a lifetime, including myself.
Rating:
Summary: Very good information
Review: Like every book on the subject of selling, this one has lots of stuff that will not apply to any one individual reader however it will have some stuff that will prove to be of great value to nearly anyone that sells for a living.
While it is true that it is a long work and covers a lot of data, it is also true that the reader can skip over sections that don't apply.
I found the work to be both readable and thought provoking and I am looking foward to other books by the same author. A strong recommendation to those that are working in sales or considering it for a career.
Rating:
Summary: A Ph.d in selling
Review: This book by Dr. Stanley is equalivent to a Ph.d in selling. No matter how many books you have read on selling, this book will teach you many things you have never heard before. Must reading for all serious sales people
Rating:
Summary: Very good book but read others Dr. Stanley has written
Review: This is a good book and part of a series that Dr. Stanley has written. Dr. Stanley has become a big name since the tremendous success of "The Millionaire Next Door" but all of his books on marketing and selling to the affluent are great. I prefer the book "Marketing to the Affluent" if I only had one to read but if you are someone who deals with high income people, all books in the series are a must. He is ground breaking in his research and writes in an easy to read style. I am a financial consultant and structured settlement consultant for injury victims who receive large settlements. I quote Dr. Stanley's research often and try to read everything he publishes. I would recommend this highly as well...
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