Rating: 
Summary: This will be taught in the business schools of the future
Review: "This book convinced me that buzz is the medium of the future. It's the reality-tv of the advertising business, 'reality-marketing' hitting home (or the street) where canned messages won't get anyone's attention anymore."No-nonsense with high day-to-day usefulness, it's one of the better business books I've picked up recently. I'm recommending this to all my colleagues and clients.
Rating:
Summary: Buzzing
Review: Bought this book after trying to find more creative ways to market my internet product. Having worked in advertising on the creative side for years, this book really opened my eyes to a variety of interesting approaches to getting the word...out.
Great...
Rating: 
Summary: Eminently Readable
Review: Buzz is the sort of business book that lay readers will find informative and fascinating. The examples are timely and thought provoking, helping me understand why some products and campaigns are successful and others are not. In today's marketplace, the consumer needs to be as savvy as the marketer.
Rating: 
Summary: Not a deep dive
Review: Buzz relies on its anecdotes and case studies to provide insight and explanation of the topic. The example-ware is interesting enough to keep the pages turning--the book's an easy read--but I was hoping for more. Using a diving analogy, if great business texts were scuba diving, Buzz would be snorkeling. While some of the material was thought-provoking, the text casually cruises around, and never really gets down below the surface.
If you're looking to get an idea of post-Barnum, modern influence marketing, Buzz works. If you're looking for exhaustive analysis of the title material, descriptive techniques, or methods, this may not be the book for you.
As an aside, there are repeated references to the authors' own company, which only detract from the work.
A footnote: The book includes an entire chapter on and shock and negative marketing. By virtue of posting this review, I realize I'm contributing to Buzz' own buzz.
Rating:
Summary: A MUST-HAVE BOOK
Review: Buzz, Harness the Power of Influence and Create Demand is maybe the best book written on this subject. I was absolutely hooked by it since the very first page. The book is informative, insightful, smart and inspirational.
It combines personal seasoned experiences of the authors with wise case studies, original and unique researches, and intelligent theory with an attractive and mild style. And the examples... they are not only relevant but also amazing. It could not have appeared in a more accurate moment. I'm sure the book itself is going to become a great example of buzz.
If you love to be in the know... this book is a MUST.
Rating:
Summary: Highly Recommended!
Review: This book is essentially a compendium of standard marketing lore repackaged as a new gospel of brand building. Breezily if sometimes awkwardly written, it provides some useful insight into how technology and social changes have reduced the importance of advertising and magnified the impact of person-to-person chatter. Abundant examples, anecdotes and observations on current events help keep it relevant to contemporary business. Given that books trying to catch the next wave of what works can be called a success if they deliver a single insight that a reader can use effectively, we find this book successful and worth reading.
Rating:
Summary: Eminently Readable
Review: This book is packed full of insights and case studies. Extremely readable. I found myself picking it up again and again, reading and re-reading various chapters. An excellent field guide as to how you can and others have tapped into the power of buzz. A must read for anyone involved in marketing. It should be added to every business school's reading list.
Rating:
Summary: chock-o-block full of insights
Review: This book is packed full of insights and case studies. Extremely readable. I found myself picking it up again and again, reading and re-reading various chapters. An excellent field guide as to how you can and others have tapped into the power of buzz. A must read for anyone involved in marketing. It should be added to every business school's reading list.
Rating:
Summary: Good one...
Review: This book is written by real visionaries who thoughtfully and thoroughly open your eyes to the truth about marketing in an information saturated society. Nothing works harder or better than word of mouth and instead of waiting around and hoping it might happen for your business, buy this book and learn how to create it. You'll be amazed at the fascinating stories, ideas and practical applications crammed in this enormously intelligent book that will help you understand how to create successful buzz for your business.
Rating:
Summary: A vision of the future
Review: This book is written by real visionaries who thoughtfully and thoroughly open your eyes to the truth about marketing in an information saturated society. Nothing works harder or better than word of mouth and instead of waiting around and hoping it might happen for your business, buy this book and learn how to create it. You'll be amazed at the fascinating stories, ideas and practical applications crammed in this enormously intelligent book that will help you understand how to create successful buzz for your business.
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