Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success

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Summary: Which type is to become a global manager?
Review: Recently I wrote a book about multinational management published in 1968. After finishing this book, I realized that the conflicts between multicultural and multinational difference are stands still under the similar managerial circumstance, though we are living in the digital-dominated world. So I studied this book compared with its' phenomenon as described in "International Management". Keeping a flexible communication skill in multinational-cultural is the key factor to achieve meaningful outcome. For this, the open-minded, instructive and far-sighted personality required first. When they acknowledged difference not wrong each other, they can start to talk about what they want for negotiation, next proceed to persuade or yield a little. This means the more internationalized people there as a matchmaker, the more the company benefited from them. Then how to get Mr. Right for global manager? They all born naturally? Or trained? Both are all right. Person who has got global brain with digital management skill (as Mr. Bill Gatz called) must appeal to adapt extreme change and more action to cope with international risky problem. They could continue to get or lose by trial and error and learned what's the best, step by step and case by case. There are no standard learning system to teach them. That's not the lost rather than investment for human resources for each company ultimately. If you are would-be-global manager or second-rate reginal manager or have a dream of international manager, read this book and write down and analyze what's your strong/weak point more carefully. Then take into action to the first-rate global manager. If anyone who is in a top-management read, they can set effective multinational goal to come and get. How about students or average person? Of course, they will be fine.

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Summary: Valuable guide to building a successful worldwide company.
Review: This book should be on the desk of every marketing and human resources manager involved in foreign trade. It is not only for larger companies that have already built a global sales network. It is also for beginners who should consider these cross-cultural factors BEFORE they start selling their goods and services in overseas markets. John R. Jagoe, Director, Export Institute.