The Power of Corporate Communication : Crafting the Voice and Image of Your Business

Rating:
Summary: A valuable contribution
Review: This book is highly topical and very relevant for any business leader looking to use corporate communication to the advantage of his or her organization. Argenti and Forman present topics ranging from media relations to crisis communications in a clear fashion, with plenty of examples to bring them to life for the reader. For businesses that don't recognize the importance of linking their communication efforts to overall corporate strategy, this book should provide a much needed wake-up call.