Rating: 
Summary: Clearly presented, useful information I can use
Review: A few days ago, I received my copy of "Become a Recognized Authority In Your Field In 60 Days or Less!" and it is remarkable. I'm already doing many of the things noted, however, the details you provide really close the loop in my efforts. For example, the 60-day "Become a Guru" action plan puts each step into perspective helping me to stay focused on my niche and message.Actually, my niche was too broad and unfocused, until I got this book. The "skills exercise" on page 16 helped me develop a clear assessment of what I can give to my customers. The book told me about the importance of a balanced niche and then throughout the reset of the chapters instructed me on how to share what it means to my customers. This book is well laid out, easy to read, and knowledge packed. The table of contents is detailed; I find myself using this handbook as a reference tool while developing marketing plans or just tuning my image. Though I could easily reference materials, I think I benefited most from reading the book once from cover-to-cover. "Become a Recognized Authority in Your Field In 60 Days or Less!" shares what most people feel about gurus, even provides some insights on where to concentrate your efforts. This book isn't going to help you hide a lack of skill. I recommend `Becoming a Recognized Authority' for anyone who truly has talent to share and is interested becoming the name to know in their target market.
Rating:
Summary: Clearly presented, useful information I can use
Review: A few days ago, I received my copy of "Become a Recognized Authority In Your Field In 60 Days or Less!" and it is remarkable. I'm already doing many of the things noted, however, the details you provide really close the loop in my efforts. For example, the 60-day "Become a Guru" action plan puts each step into perspective helping me to stay focused on my niche and message. Actually, my niche was too broad and unfocused, until I got this book. The "skills exercise" on page 16 helped me develop a clear assessment of what I can give to my customers. The book told me about the importance of a balanced niche and then throughout the reset of the chapters instructed me on how to share what it means to my customers. This book is well laid out, easy to read, and knowledge packed. The table of contents is detailed; I find myself using this handbook as a reference tool while developing marketing plans or just tuning my image. Though I could easily reference materials, I think I benefited most from reading the book once from cover-to-cover. "Become a Recognized Authority in Your Field In 60 Days or Less!" shares what most people feel about gurus, even provides some insights on where to concentrate your efforts. This book isn't going to help you hide a lack of skill. I recommend 'Becoming a Recognized Authority' for anyone who truly has talent to share and is interested becoming the name to know in their target market.
Rating: 
Summary: Unleash the guru in you!
Review: A must read for anyone looking to become the 'go-to person' in their space. Not only did this book give me the confidence to actually pursue my dream, it provided me with valuable insight on proven strategies and tactics to get started. Without a doubt, Bly truly 'gets it' and will unleash the 'guru' in you!
Rating:
Summary: Covers all the ways, compares old methods as well as new
Review: Bob Bly's book covers a large number of promotional techniques, yet provides more than enough details on each. What is particularly great about this book are the comparisons of old techniques, like printed newsletters, to newer ones, like e-zines.
From his years of experience he provides opinions on which techniques are better to use and under which conditions to use them.
He covers several of the secret weapons that he uses for his own firm.
I highly recommend this book for anyone in business, and it should be considered required reading by all consultants. Also, any book on direct marketing by Bly is highly recommended -- particularly on Business-To-Business marketing.
John Dunbar
Sugar Land, TX
Rating:
Summary: In 60 days or less??? Maybe if days were 168 hrs each.
Review: Don't get me wrong, the book overall is full of useful information. It was worth the buy. BUT no real explanation is given in how this "recognition as an Authoritive figure in your field" can be obtained in "60 days or less". These words are part of the title which is what absolutely grabbed my attention and pursuaded me to purchase the book. Guess I was expecting a suggested "plan of action" along with a recommend "time line" for those actions. The Contents page refers to "The Action Plan" on page 32. Here you do find an overview of "the plan" which lists the major items that should be attempted, but thats all that given. In later chapters the author even points out how some of the items listed may take months or (in the example of "write and publish a book) could possibly take a couple of years. Many other items noted would be difficult (but I suppose, not impossible) to accomplish within 60 days. But all of the items listed as being "required" and the details and explanations given are very good, and explained clearly. The book's title is perfect if the words "In 60 Days or Less" were to be removed. So in summary "this book tells you should and need to to do, except how to accomplish the tasks in '60 days or less ', BUT the book is still worth the read.
Rating:
Summary: In 60 days or less??? Maybe if days were 168 hrs each.
Review: Don't get me wrong, the book overall is full of useful information. It was worth the buy. BUT no real explanation is given in how this "recognition as an Authoritive figure in your field" can be obtained in "60 days or less". These words are part of the title which is what absolutely grabbed my attention and pursuaded me to purchase the book. Guess I was expecting a suggested "plan of action" along with a recommend "time line" for those actions. The Contents page refers to "The Action Plan" on page 32. Here you do find an overview of "the plan" which lists the major items that should be attempted, but thats all that given. In later chapters the author even points out how some of the items listed may take months or (in the example of "write and publish a book) could possibly take a couple of years. Many other items noted would be difficult (but I suppose, not impossible) to accomplish within 60 days. But all of the items listed as being "required" and the details and explanations given are very good, and explained clearly. The book's title is perfect if the words "In 60 Days or Less" were to be removed. So in summary "this book tells you should and need to to do, except how to accomplish the tasks in '60 days or less ', BUT the book is still worth the read.
Rating:
Summary: JUST WHAT YOU WANT
Review: From Joe Catal. Author of: Telesales Tips From The Trenches.
I have several of Bly's books and like them all. This book covers everything you need to know to become an expert in your field. It's straight forward tip after tip. I've been trying to market my book different ways, (without spending thousands) doing it. And am slowly beginning a national campaign thru classifieds. (just one of the many ways to promote the book). Bly's ideas and knowledge in the field make this a must have book for anyone looking to promote themself. We'll written. Just read through it and choose what you feel would work best for your situation. Good Job Rob. Keep the good work up!
Rating:
Summary: JUST WHAT YOU WANT
Review: From Joe Catal. Author of: Telesales Tips From The Trenches.
I have several of Bly's books and like them all. This book covers everything you need to know to become an expert in your field. It's straight forward tip after tip. I've been trying to market my book different ways, (without spending thousands) doing it. And am slowly beginning a national campaign thru classifieds. (just one of the many ways to promote the book). Bly's ideas and knowledge in the field make this a must have book for anyone looking to promote themself. We'll written. Just read through it and choose what you feel would work best for your situation. Good Job Rob. Keep the good work up!
Rating:
Summary: Differentiation is Key
Review: I heartily recommend all of Bly's books--this one is no exception. Bly rightfully points out that the difference between an authority (or as Bly puts it, "guru") and everyone else in a particular field is that one individual is perceived as the "expert" while the others remain...well, average. It isn't a matter of the guru knowing more. It's a matter of the guru establishing himself as an expert by using the simple strategies and techniques outlined in this book. Gurus separate themselves from the pack and stand out as someone who is expert in their given vocation. And the truth is that this isn't that hard to do, really. Bly covers everything you need to do to attain "Authority" or "Guru" status. He lays out in simple fashion what needs to be done. All you need is the desire to learn AND implement these steps. If you want to increase your income and your prestige, get this book. You won't be sorry!
Rating:
Summary: Differentiation is Key
Review: I heartily recommend all of Bly's books--this one is no exception. Bly rightfully points out that the difference between an authority (or as Bly puts it, "guru") and everyone else in a particular field is that one individual is perceived as the "expert" while the others remain...well, average. It isn't a matter of the guru knowing more. It's a matter of the guru establishing himself as an expert by using the simple strategies and techniques outlined in this book. Gurus separate themselves from the pack and stand out as someone who is expert in their given vocation. And the truth is that this isn't that hard to do, really. Bly covers everything you need to do to attain "Authority" or "Guru" status. He lays out in simple fashion what needs to be done. All you need is the desire to learn AND implement these steps. If you want to increase your income and your prestige, get this book. You won't be sorry!
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