Rating: 
Summary: Great for a novice about to plunge into a business
Review: This is a very good book for a novice attempting to buy or sell a business. The author has the envious ability to explain difficult accounting and financial concepts in a few words - makes you wonder why other writers can't do the same thing. I'm about half way thru' the book and can't seem to put it down. The price is a little steep and there are a few minor typographical errors that could have been easily fixed with a spell checker. All in all it's a great find !
Rating: 
Summary: Good Place to Start !
Review: This is an easy to read and easy to understand book on a most difficult subject. The approach is mainly aimed at non-specialist business owners contemplating the idea of selling their business and to a lesser extent buying a business. The approach of the book is very balanced, it truly aims to inform the reader rather than to generate a bias to follow one set course or another. The one, possibly important, failing of Horn is his implicit suggestion that a "Do It Yourself" approach is really practical or realistic in most cases. This however, is a very useful guide in understanding the subject and the lingo. It is the best I have seen for a non-specialist and it does not talk down to the reader
Rating: 
Summary: Good Book; But You May Need Prerequisites
Review: This is an excellent book for gaining ideas for the process of a business valuation.The reader may need an accounting or finance background or experience in a related field in order to comprehend some of the concepts in the book. One of the chapters (Chapter No. 10) has concepts related to the time value of money. The reader needs to be familar with the mathematical concepts used in business finance. Presumably, anyone purchasing this book would have experience working with financial calculations. The book is a bit high-priced. However, it contains a lot of information relevant to business valuation methods.
Rating:
Summary: reliable guide
Review: This is one of the best business "how-to" books I've ever purchased. I was concerned about the 1999 copyright, wondering if there is newer material available. However, our accounting firm, which is one the "big five" nationally, assured me that these are the tried-and-true formulas. In fact, they confessed that they frequently use this same book. There are some "valuation experts" who sell more complicated methods than the ones in this book, and their arguments for them sound convincing, but the formulas in this book seem to produce the very same results with a lot less work, plus these traditional methods have more historic support, so your argument for a certain value carries more weight. The instructions are very clear. I heartily recommend this book.
| 
