Priceless: Turning Ordinary Products into Extraordinary Experiences

Rating:
Summary: A must read for anyone in business!
Review: This is the most valuable business book I've read in years.
There have been books on value and books on experience, but
this is the first one that connects the dots. What's more
it's understandable. I'm giving Priceless to all my
marketing clients so they can better understand the
recommendations I make and hopefully they'll put the
customer-centric concepts to work in other areas of their
companies.

Rating:
Summary: Entertaining and Informative
Review: Unlike most books that stretch out one idea for 200-300 pages, every chapter in Priceless provides powerful tools that you can take away and use to improve the customer experience. This is a must read book for any company that wants to move their product or service from ordinary to extraordinary. It is both an informative and enjoyable read with real life examples of companies that have put these principles in action.