What Matters Most: How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening

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Summary: A Necessary Perspective
Review: As a professor management who is interested in corporations acting more responsibly, I have just begun to use this book in my senior strategic management course. Hollender is a thoughtful and insightful proponent of socially responsible business. Each chapter covers a specific characteristics of SRB (accountability, transparency, sustainability, etc.).

He recognizes that running a company using these principles is not easy but definitely worth it.

He covers most of the pioneers in the field (Roddick, Cohen, Anderson, Chouinard) and their struggles to live their corporate lives in a responsbile way.

I highly recommend it.


Dale Fitzgibbons

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Summary: corporate social responsibility documentary in a book
Review: This book provides evidence for those trying to promote socially responsible business practices, hope for those feeling disillusioned and inspiration for those trying to put the business community back on to a sustainable foundation. It is comprehensive, informative, and a great book for anyone looking to "green business" as a way of working all the time, not just an ideal to be gabbed about at cocktail parties.

Hollender identifies the real heroes and heroines of today's CSR movement - those people taking strong stands, putting their wallets and mouths where they claim their values to be.

If you have any interest in changing the way business relates to the rest of society so we all can see a better future, get this book!

- John Renesch, author, Getting to the Better Future

Rating:
Summary: Highly Recommended!
Review: This is an insider's stroll through the confusing and ominous woods where the beasts of economic reality meet the lambs of social responsibility. Author and corporate survivor Jeffrey Hollender (who wrote this with scribe Stephen Fenichell) clearly admires the cast of socially responsible companies, such as Ben & Jerry's and The Body Shop. He covers the informal history of the Corporate Social Responsibility (CSR) movement and his own troubling experiences as chief of a company that saw itself as socially responsible. His presentation is heartfelt, if short on rigorous logic. He candidly discusses having his ideals challenged and trying to justify his compromises. The book labels some behavior socially responsible and some socially irresponsible, but its yardstick is not clear. For example, it condemns the use of child factory labor in developing countries, yet never expresses awareness of the lack of practical alternatives for those children - perhaps starvation. The book explores both the value of the Corporate Social Responsibility movement and its uncomfortable contradictions. We recommend this trip inside the hard work of melding social responsibility with business.

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Summary: People who have read the book and commented:
Review: This is corporate social responsibility up close and personal.
Through the experiences of real executives and entrepreneurs,
Hollender and Fenichell show that social responsibility is not just a slogan but a way of doing business. The authors are clearly sympathetic to their subjects, but they do not blanch when it comes to controversy and debate. Readers will appreciate their realistic take on the challenge of merging financial success with social commitment in today's global economy. A good read with practical lessons for anyone in business.
Prof. Lynn Sharpe Paine - Harvard Business School

In a readable and optimistic manner, Jeffrey Hollender defines the need for both small businesses and large corporations to practice social responsibility. Then, he takes the next step in offering practical ways to reach this goal.
Nell Newman, Co-founder and President of Newman's Own Organics

This is an important book, not only because Jeffrey describes the shift going on in society making responsible corporate behavior an imperative, but why it is that consumers, employees and non-profits play a critical role in keeping corporations "honest" - this book is a must read, for the business person as well as the consumer - governments will never do this because they are economic governments, businesses will never do this on their own because they are incapable of truth, it is the ethical consumer, the vigilante consumer, that will make this happen. This book is really really relevant.
Anita Roddick - CEO The Body Shop

Our environment is a direct result of how we design our things and how we get them. Without leadership and social responsibility from business, we will fail in our efforts for a better environmental future. Jeffrey Hollender represents the next wave of environmental leaders - people who produce visible examples of how we need to do things and show artistry in pointing the way to better design.
Peter Bahouth - former Executive Director of Greenpeace

In What Matters Most, Jeffrey Hollender and Stephen Fenichell persuasively demonstrate that it is not only possible to run a profitable and socially responsible business, but that it is vitally necessary for the future of our planet
Tensie Whelan - Executive Director, Rain Forest Alliance

Jeffrey Hollender has been a pioneer in the world of environmentally proactive business for over 15 years. . He has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth. Now if I can only get my supermarket to stock the seventh generation line.
Ben Cohen - Ben and Jerry's

I just received a copy of What Matters Most. I must admit I was skeptical that it would be a good read, as much of the CSR literature strikes me righteous and irrelevant. I have to admit I was wrong. I loved your book! I really like both the effort you made to talk directly with so many key players, and your analysis of each interview. Even if the latter is usually "yes and no," I got the sense of a serious and consistent analysis. I got a good sense of business people really struggling with difficult questions. I also carefully noted mentions of the interplay of business and government, which were interesting and enlightening to my interests.

I've read a number of visionary business books now -- including Cradle to Cradle, Natural Capitalism and Midcourse Correction. They are excellent books on the nuts and bolts of innovation, but leave me feeling, How are these lovely ideas going to be implemented society-wide? I got more of a sense of the big picture from your book.
Bill Sheehan Product Policy Project