Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business

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Summary: GREATEST ADVERTISING AND MARKETING BOOK EVER WRITTEN
Review: As a small business owner, I have read dozens of books on advertising and marketing. Most deal with theory and few with real world solutions. This book gives you 100 ideas that you can use to improve sales. Many with low cost. Truly an amazing work!!

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Summary: This book puts it all together
Review: For a business or proprietership this book definitely categorizes the guerilla marketing techniques so that you can make the best use of each weapon. It helped me put it all together so that I didn't put the cart before the horse. I don't have a marketing background but trying to start a business on a shoestring the 50 free weapons was a god send. His other books are great but very detailed. I couldn't see the forest for the trees. Using this book I made a marketing plan where I will be using 36 of the weapons in 30 days. Now, I understand why the mini cooper was such a huge success without a large advertising budget, using the tactics described in this book.
Thanks Jay!

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Summary: The Best Of The Guerrilla Series....
Review: In other reviews I've classified this book as the "Greatest Hits" collection. Although this is the lowest cost book in the series, it condenses most (if not all) of the suggestions that have made the Guerrilla Series so popular. Since this book has been written primarily for small and medium sized business owners, much of what it contains may be basic for experienced advertising and marketing professionals. However, for the rest of us (business owners), the Series is a welcomed business partner. Highly recommended.

Rating:
Summary: The Best Of The Guerrilla Series....
Review: In other reviews I've classified this book as the "Greatest Hits" collection. Although this is the lowest cost book in the series, it condenses most (if not all) of the suggestions that have made the Guerrilla Series so popular. Since this book has been written primarily for small and medium sized business owners, much of what it contains may be basic for experienced advertising and marketing professionals. However, for the rest of us (business owners), the Series is a welcomed business partner. Highly recommended.

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Summary: Repackaged information.
Review: It seems to me like Levinson barely put any effort into this book at all. There really is nothing new or groundbreaking in this book. To me, this was just a quick way for him to capitalize on his "Guerrilla Brand Name" to make an extra buck with recycled information. The concepts in this book were so basic, they were almost insulting. Maybe if you are 14 years old and have no prior entrepreneurial experience this is the book for you. I felt ripped off. I actually ended up throwing it away... Catchy title, but it does not deliver at all.

Rating:
Summary: Repackaged information.
Review: It seems to me like Levinson barely put any effort into this book at all. There really is nothing new or groundbreaking in this book. To me, this was just a quick way for him to capitalize on his "Guerrilla Brand Name" to make an extra buck with recycled information. The concepts in this book were so basic, they were almost insulting. Maybe if you are 14 years old and have no prior entrepreneurial experience this is the book for you. I felt ripped off. I actually ended up throwing it away... Catchy title, but it does not deliver at all.

Rating:
Summary: kinda blah
Review: This book gave me tremendous tools that I was able to immediately adapt and apply to my company to create long term expansion. I found the tips given by the author to be gems of wisdom unmatched by other books on the subject. He has a practical and direct way of conveying the brilliant strategies that can be understood and applied by anyone with even a mild interest in marketing. The tools given here are great stepping stones to higher success if you really take a minute to apply it to your activity. All in all a great reference and wonderful weapon in itself. I have found Levinson's viewpoint to be a very refreshing resource.

Rating:
Summary: You'll Want to Read This Many Times
Review: This book gave me tremendous tools that I was able to immediately adapt and apply to my company to create long term expansion. I found the tips given by the author to be gems of wisdom unmatched by other books on the subject. He has a practical and direct way of conveying the brilliant strategies that can be understood and applied by anyone with even a mild interest in marketing. The tools given here are great stepping stones to higher success if you really take a minute to apply it to your activity. All in all a great reference and wonderful weapon in itself. I have found Levinson's viewpoint to be a very refreshing resource.

Rating:
Summary: kinda blah
Review: This book is good but it isn't good enough. While the techniques and methods are relevant and work, they just aren't agressive enough for today's competitve market. Times are a-changin. Guerilla PR Wired is the book to read nowadays. Check it out; it's well worth the thirty dollars.