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Managing Innovation: Integrating Technological, Market, and Organizational Change, 2nd Edition

Managing Innovation: Integrating Technological, Market, and Organizational Change, 2nd Edition

List Price: $55.00
Your Price: $51.07
Product Info Reviews

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Rating: 1 stars
Summary: Not for the faint hearted.
Review: This book is very difficult to read. The sentences are so long that you will struggle to make sense of them. The author goes out of his way to use long complicated words. This is not a good book to read to introduce yourself to the subject.

Rating: 4 stars
Summary: Brilliant read!!
Review: Used this book for the 'Managing Processes and Products' course on my MBA. Found it quite interesting and illuminating with plenty of examples to bring the subject to life. Would definitely recommend it.


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