Navigating the Partnership Maze: Creating Alliances That Work

Rating:
Summary: Required reading for CEOs
Review: This book was recommended to me by an industry peer. I relucantly bought it and got on a plane. I read the entire thing in less than three hours, and when I got back to the office, bought it for my entire sales and marketing staff. It bridges the gap from strategy creation to tactical implementation. The how-to's in the entire partner development lifecycle are articulated for the first time in my recollection. It's bound to be required reading for every ceo, but especially for business development professionals responsible for growing businesses.

Rating:
Summary: This book is horrible
Review: This is one of the most ludicrious books I have ever read, a pathetic and banal depiction of humanity mixed with fantasy case history and tremendous errors. This book is not a positive guide for anyone, and is not recommended. It shows a callous disregard for the (I hope few) readers.
...P>This book is horrible.

Rating:
Summary: Required for Marketers
Review: This is the most effective book I've read on taking partnership strategies to effective implementation tactics. The nuts and bolts of creating a partnership finally. The agreements section is a bonus.

Rating:
Summary: Useless
Review: Useless - this was just a long commercial for the author's services. Worse yet, I paid for it. Very little concrete information. Very disapp