Marketing Communications: Integrated Theory, Strategy & Tactics

Rating:
Summary: A must have! It's the foundation for marketing planning.
Review: As a marketing consultant and someone who has personally had the privilege to meet and work with Dr. James Hutton, I give my glowing endorsement for a well written and useful marketing manuscript. Dr. Jim Hutton is a professor of Marketing Communications and this book is geared for the classroom. However, business owners and professionals in all industries would do themselves justice by buying and reading this book.