Rating: 
Summary: Concise overview of Go-to-Market strategy
Review: This manageable book outlines the basics, and some of the not-so-basics, of "Go-to-Market" strategy. In an easy-to-read book punctuated with contemporary and ultra-relevant case examples (such as Dell and Amazon), Furey and Friedman explain why it pays to constantly rethink channel strategy. Since reading it, I catch myself paying a lot more attention to things like "channel mix" and "coverage".This book is great for sales, marketing, and finance executives who are faced with common modern-day business problems such as declining margins and increasing Wall Street expectations. Those who have already discovered the channel advantage, such as Dell and Amazon, have witnessed first hand how important "the new sales and marketing" is for success in today's business world.
Rating: 
Summary: A book for effective design and execution
Review: Very interesting book for those of you who really need a comprehensive, thorough, and easy to implement strategy regarding distribution channels. It changed my previous perception about channels as a consequence, and create a new perspective about channels as a source of new business and new alternatives of go to market. In addition, it gives an almost prescriptive list of to-do things in order to create a channel model, and to measure its impact.
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