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Rating:  Summary: A Great Introduction to the Biz Review: I really enjoyed reading this informative guide. Not only was it packed with helpful information, but it was written in a fun, upbeat style that didn't put me to sleep and got me really excited about my decision to change careers. The vocab section was a great way to get accustomed to the industly lingo. I'll sound like a pro by the time my interviews come up. The company profiles provided a good start for company research and the job descriptions helped me get a good idea of where I want to be. This is a great buy for anyone thinking about a career in advertising.
Rating:  Summary: A good primer Review: This is the second guide I've bought from Wetfeet (the other was Careers in entertainment), and so far, they haven't let me down. The editorial team is top-notch over there. they really do a good job at helping me visualize and place myself within specific jobs as well as understand the full spectrum of what's possible for someone with my background (in PR) to cross-over into in terms of job roles. i'm now pretty sure the Ad world is for me. thanks a bunch for boiling all of the info floating around out there down into a succinct guide that gives me the most important stuff to prepare me for my interviews.
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