Mastering Global Markets: Strategies for Today's Trade Globalist

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Summary: Mastering Global Markets : Strategies For Today's Trade Glo
Review: This excellent little book is designed and written for business professionals that are either thinking about taking their business global or want to improve their global strategy. Beginning in first couple of chapters with an overview of the global business environment it then shifts to other areas such as global marketing. The New Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation and is a must have for anyone interested in taking their business to global markets.