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Rating: 
Summary: Useful for Seasoned Practitioners
Review: As a full-time practicing consultant to FDA-regulated industries for the past 5+ years, I enjoy and benefit from all of Weiss' books. 'Tho much of the information is repeated, it still serves to motivate. And, if each reading causes me to initiate only one more new (to me) technique, it is money and time well spent. Consulting tends to be a somewhat lonely profession, and part of my support group are books such as this. If you agree w/ such benefits, then I recommend this (and his others) heartily.
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Summary: This Could be the Consultant's Branding Bible
Review: As an experienced consultant who specializes in marketing and developing brands for clients (companies and independent consultants), as well as an author of marketing books, I was very pleased with Alan's book. He covers all the bases that anyone who wants to market themselves and build a consulting brand should cover. His points about establishing separate brands or positionings for each area you work in is an excellent one. Too many consultants think that they have only one brand and this book convinces you that you can have several. Alan also talks about his marketing gravity concept, which every consultant should employ. Everyone who consults should read this book as well as the entire series he is creating. If you are successful as a consultant, or want to be successful, or want to continue to be successful, follow Alan's advice. You'll be glad you did.
Rating:
Summary: Another million dollars worth of advice
Review: More fantastic consulting practice advice from Alan Weiss.Eight months into building my leadership influence consulting practice, Mr Weiss has given me the gift of branding. He has shown me how to build the "gravity" to draw prospects to me, how to get more specific about the value I offer to clients, and what actions I need to take now to build the brand that will build my business. I have seen some of these elements before, but this book wraps it all up in a neat template for action, and it has got me moving. I keep this book on my desk, not my shelf.
Rating:
Summary: Another million dollars worth of advice
Review: More fantastic consulting practice advice from Alan Weiss. Eight months into building my leadership influence consulting practice, Mr Weiss has given me the gift of branding. He has shown me how to build the "gravity" to draw prospects to me, how to get more specific about the value I offer to clients, and what actions I need to take now to build the brand that will build my business. I have seen some of these elements before, but this book wraps it all up in a neat template for action, and it has got me moving. I keep this book on my desk, not my shelf.
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Summary: Another KILLER Book - How to market and differtiate YOU !
Review: Not just for the individual but also for the person in firm. I have applied Alan's ideas in selling professional services and differentiating my "products" from in-house work and competitors. The book is packed full of ideas. Implement two and it may take awhile to see the results - but it comes. As the other editorials write - it's not about cold calling - it's about the client(s) coming to you. Sound impossible. Read the book, it will be the best investment you ever make!! And I do mean investment - it'd take you take years to think of some of these ideas - if ever.
Rating:
Summary: Another KILLER Book - How to market and differtiate YOU !
Review: Not just for the individual but also for the person in firm. I have applied Alan's ideas in selling professional services and differentiating my "products" from in-house work and competitors. The book is packed full of ideas. Implement two and it may take awhile to see the results - but it comes. As the other editorials write - it's not about cold calling - it's about the client(s) coming to you. Sound impossible. Read the book, it will be the best investment you ever make!! And I do mean investment - it'd take you take years to think of some of these ideas - if ever.
Rating:
Summary: Maximum Impact Branding
Review: Once again Alan Weiss topples typical thinking and challenges readers with critical thinking. The most powerful concept in the book is the power of branding leverage. A majority of consultants busy themselves with input methods that allow them to feel productive, but the output of their practice does not match. Alan shows how to rake in business through branding, plus how to keep it flowing with minimal effort and maximum return. For those who may feel overwhelmed by all the options, he includes a quick start guide that shortcuts the "Where do I start?" trap. Following these principles will put value in the lives of your clients, secure your reputation in a field without regulation, and provide multiple streams for turning your expertise into wealth.
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Summary: Buy Alan's Million Dollar Consulting Instead
Review: There is little to nothing new here that hasn't already been covered within Alan's incredible "Million Dollar Consulting." Based upon my very positive experience with "Million Dollar Consulting," I made a significant investment to purchase most of the titles within the "Ultimate Consulting" series of books. Unfortunately, with rare exception, each of these books is little more than an expanded excerpt from "Million Dollar Consulting." An additional warning: Some other reviewers have mentioned that Alan tends to be a little self aggrandizing -- often coming off as superior and pompous. I have to agree. My advice? Buy, borrow, beg or steal a copy of Alan's incredible "Million Dollar Consulting." If you already own it, save the money that you would have otherwise spent on this or other books within the "Ultimate Consulting" series to invest elsewhere in your practice. Good luck.
Good luck.
Rating:
Summary: Branding a Unique Image
Review: This terrific book covers ground I haven't seen elsewhere in the consulting field, including: umbrella brands, brand equity, establishing your name as the brand, tying-in products, using the media, and a great deal more. There is one reviewer who has posted the identical, negative review in all of Dr. Weiss's books: they are "repeats" of his classic "Million Dollar Consulting." There is no way this lengthy explanation of branding receives more than cursory mention in "Million Dollar Consulting," as good as that book may be. I doubt the negative review is based on actual reading of the book. For consultants who are rushing from "fire to fire," this is a great resource to slow us down and tackle the longer-term marketing which will result in business pursuing us rather than the other way around. There is nothing revolutionary here, just solid, pragmatic advice to use tomorrow.
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