Rating: 
Summary: Faith's Female Friendly Finds!
Review: This book deserves more than five stars!I am a big Faith Popcorn fan. That led me to go into reading this book with high expectations. What a great deal it was to have those expectations well exceeded! Tom Peters first raised the theme of this book in his book, The Circle of Innovation. The vast bulk of most consumer purchases are either made or strongly influenced by women. Stop marketing generally, and be sure you marketing is gender friendly in the broadest sense. But Tom, as a man, could only take that point so far. Faith Popcorn has really explained it very well. She has identified 8 key principles: (1) Women link (the marketer's job is to make that easier for women -- witness the success of women-only Web sites) (2) Serve all of a woman's needs, not just the ones she has part of the day (if she needs convenient ordering, be sure to offer everything she wants to buy conveniently -- take-out foods for all meals) (3) Women want their needs anticipated (if she has to tell you what she wants, it's all over -- lots of work, stress, home responsibilities and money mean that home spas are doing well) (4) Use the indirect approach (women prefer to notice things on their own and apply them, rather than getting a direct, hard sell -- women notice institutional appliances in great restaurants and put them into their own kitchens) (5) Go to her and make it easy (witness the success of at-home direct selling) (6) Sell one generation of women, and you get the next as well (see how children now dress like adults at a very young age, because Mom and daughter want to look like each other) (7) Take on a role as a trustworthy adult to help women, and they will link with your brand (GE Financial Assurance provides a mentor role for women entrepreneurs) (8) All the details matter (organic foods are taking off because they are healthier, even though very expensive). As interesting as these points are, Faith Popcorn also deserves praise for the superb way she explains her ideas. In the beginning of the book, she has one example of each concept. Then there is a chapter on each principle. The chapter has many examples, and finalizes with one thorough one drawn from her consulting experience. Then, to be sure you've got the point, she takes well-known brands in each chapter and points out what they are NOT doing that they should be. The crowning glory is a chapter on all of the things that Ron Perelman and Revlon are doing wrong, and compares it with how the brand was run originally. Faith couldn't find much of anything she likes about the Revlon approach. As a matter of fact, the company has done poorly. But, at a broader level, this book is also about marketing in the 21st century. Although the focus of the book is women, those who market to men will often benefit from following the same advice. Saturn, a role model she describes, is not just appealing to women. Men like to be treated like people, too, when they buy a car. As a loyal Saturn owner, I know the approach worked well with me. I can hardly wait for her next book! Have a great time as marketers begin to apply these principles, providing a better consumer experience for customers and more business success for their companies. One trend she did not explicitly address are the many consumer goods companies that are converting to having mostly women in product design and marketing. That should help, too. I suggest that you also think about what trends may emerge for women in the future, and begin to serve the needs that those trends create. For example, families are getting smaller. How can you make your products and services fit the one child family better?
Rating: 
Summary: Excellent insights into the future of consumerism in America
Review: This book is a very good resource for anyone looking to keep current with what's next in marketing, or for people starting a new business. It's the "Men are from Mars, Women are from Venus" for business!
Rating:
Summary: EVEolution
Review: This is one of the most insightful marketing books to come along in quite a while. Not only is the information "new" (to men anyway), it can be used immediately to better reach an audience which has long been misunderstood and/or taken for granted. Reading this book was like being a fly on the wall at an all female lunch. I learned how women really think and feel and more importantly communicate. I believe that diligent application of these eight truths will generate millions to corporate America's bottom line.
Rating:
Summary: Extremely useful for marketer of female products
Review: Upkeeping her good work as a trend spotter in popcorn report and clicking, Faith use clear English to explain what we should pay attention when we do marketing to female in future. As a marketing people in a nationwide FMCG, I find this book giving me insight in formulating marketing strategies of our female product. I would recommend this book to all people who work in the same field as me.
Rating: 
Summary: Consumerism glorified
Review: What a frightening view of the world, and of women, this book presents - consumerism glorified and magnified to the nth degree. I find it sad that anyone could see the world, women, and women's relationships purely in terms of pushing products. Endless materialism and consumption aren't qualities that the world needs, and therefore I found this book a rather sickening read. Its two stars are because, to be fair, she certainly knows her stuff, even if that stuff strikes some of us as the stuff of nightmares!
Rating:
Summary: Eveolution's Truth's Still Hold True
Review: When you want to confirm "What do women want?" Faith Popcorn's book still holds true today. Her visionary view confirms what I as a woman, business owner and consultant to women want...sensativity to my needs and marketing that reflects a genuine interest. This book is an easy read and provides great tips and websites that capture a women's broad interests.
Rating:
Summary: Eveolution's Truth's Still Hold True
Review: When you want to confirm "What do women want?" Faith Popcorn's book still holds true today. Her visionary view confirms what I as a woman, business owner and consultant to women want...sensativity to my needs and marketing that reflects a genuine interest. This book is an easy read and provides great tips and websites that capture a women's broad interests.
Rating:
Summary: EVEolution: The Eight Truths of MArketing to Women
Review: While I was Faith's business partner for four years and my objectivity might be questioned, I found her latest book her best. Her published work has moved from the what to the how. Many speculate on what might happen, Faith's true strength has always been helping others undertsand how to use the information. This latest book illustrates her ability to add insights which the readers will benefit from.
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