Rating: 
Summary: Marketing Brilliance
Review: In her new book, Faith Popcorn show us that she knows a lot more than just trends. Here is accessible, actionable advice on how to market to women (AND men). And it's acutally advice that's extremely valuable for anyone in business - from CEOs of giant corporations to the person just starting a home-based business. And the chapter where she shows Revlon how to burnish their fading brand is sheer marketing brilliance. And exciting reading.
Rating:
Summary: EVEolution - 8 Truths of Marketing to Women
Review: Just finished reading faith popcorn's new marketing text and feel like I have gotten an MBA in marketing. Ms. Popcorn writes in an easy style with tons of ideas and insights. So generous with her consulting techniques - in fact, she gives away a complete marketing plan for Revlon -- what does Ron think of her ideas? Hopefully, all major corporations and all small businesses will read and learn from Faith - it's a quick and easy way to know how women think (and buy!)- and you all know that women control most of the money, make most buying decisions, and are an untapped market. I'm loyal to the Popcorn Brand. fjb from new jersey
Rating:
Summary: Got Women-Buyer Intuition?
Review: Learn to market to the women in America who make 80% of all purchasing decisions and influence at least 9% of male buying decisions. For understanding and put-into-practice know-how, Popcorn & Marigold's book is a refreshing must-read. A woman knows what she wants when she sees it. Every woman knows that. Popcorn & Marigold allow you to gain enough insights to put those products out there today and tomorrow that women will see and buy. Busy women rarely have to time to write you a letter and tell you they don't have time for button up the back blouses and dresses, yet designers still make them. Can you picture a man bumbling around trying to button a shirt up the back? Of course not.
You'll learn "woman-think." They level playing fields, finess multi-tasking, and collaboration has been in their bones since toddler days. Mainly, women want products and services to work immediately and make their lives more beautiful, more efficient, more joyful, more entertaining, and be helpful, sometimes all at the same time.
Let women make your company as success, just it make Saturn a success! All you need to do is make efforts to understand them.
Rating:
Summary: Got Women-Buyer Intuition?
Review: Learn to market to the women in America who make 80% of all purchasing decisions and influence at least 9% of male buying decisions. For understanding and put-into-practice know-how, Popcorn & Marigold's book is a refreshing must-read.
A woman knows what she wants when she sees it. Every woman knows that. Popcorn & Marigold allow you to gain enough insights to put those products out there today and tomorrow that women will see and buy. Busy women rarely have to time to write you a letter and tell you they don't have time for button up the back blouses and dresses, yet designers still make them. Can you picture a man bumbling around trying to button a shirt up the back? Of course not.
You'll learn "woman-think." They level playing fields, finess multi-tasking, and collaboration has been in their bones since toddler days. Mainly, women want products and services to work immediately and make their lives more beautiful, more efficient, more joyful, more entertaining, and be helpful, sometimes all at the same time.
Let women make your company as success, just it make Saturn a success! All you need to do is make efforts to understand them.
Rating:
Summary: Truth Be Told
Review: Once again, Faith Popcorn has outdone herself with her newest book, EVEolution. Witty, inghtful and enjoyable to read, Faith Popcorn and Lys Marigold explore valuable marketing lessons that executives can't afford to ignore!
I've recently started a company, and am so glad to have found EVEolution. I know that the "truths" will help to keep me ahead of the pack, and will definetly make a difference in my company's future. I've had my entire staff read it, and I've heard nothing but rave reviews from the team!
Rating: 
Summary: Faith Popcorn is very entertaining
Review: Put simply, this book is to marketing what astrology is to astronomy. Basically Faith Popcorn seems to sit down at a cafe, watch people do things and randomly interpret it into a "trend". I know this is not supposed to be a master thesis, but you need a little bit more than a vivid imagination to write a serious book.
Here's a bonus trend: 4 out of five MBA's from my class thought the Faith Popcorn site was a humour site.
Rating: 
Summary: Impractical and unrealistic.
Review: The book is largely subjective, and not really a guide to help you understand how to market to women. Don't get me wrong, you can pick up some useful tips. But the fanciful dreams of future marketing are very unrealistic.
One of the main concepts is cross-marketing products and services to your target customer. But the author does not seem to realize that a company which is the best at one thing, isn't necessarily going to be any good at something else, and usually isn't. The author seems to think that women want to buy their business stationery from the same company that sells them diapers, a new car, cosmetics, fresh flowers, and sanitary products. No company will be the best at all those things, or even competent. More options does not always translate to BETTER options, but the author doesn't acknowledge this much.
In general, I found the book impractical, unhelpful for the most part, preachy, and condescending (her "speeches" are pretty much directed toward men, and doesn't seem to realize that a woman may be reading it).
I really do not recommend this book for anyone looking for current ways to market to women, or wanting to know the REAL trends of future marketing.
Rating: 
Summary: What about those of us who DON'T have kids???
Review: This book could be more useful if the author would stop yacking about kids, moms and kids, more kids, etc. There are many working women who DON'T have kids who have just as much responsibility to their work/career, partners, home, family, etc. Also, it seems that her mini-focus businesses are primarily located in the Hamptons or New York. What about the rest of the country? Maybe Faith is enthralled with "The Hamptons", but there is life beyond that small region of the universe and she should have been more geographically diverse in her writing.
How about furniture for childless women with pets, Faith? I mean, my cats and dog eat dinner with me.
It's as if everyone of her friends/cohorts is a mega-successful woman business owner in nicely tailored suits with cell phones. There are some of us (who are considered to be successful) who wear jeans and are not part of the "corporate" look/agenda. Next time, perhaps she'll expand her selections.
