Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

Rating:
Summary: Exellent book.
Review: clear concise book. lots of good information carefully divided. Well delivered and pertinent case studies.

Rating:
Summary: Exellent book.
Review: clear concise book. lots of good information carefully divided. Well delivered and pertinent case studies.

Rating:
Summary: Amazing pathway for creating corporate value
Review: In a simple way, but thoroughly academic. Weinstein & Johnson shows the implications of creating corporate value, and how to use the creation of value as an asset that diferentiates companies, because of the improvement among the customer's perspective, the image of the company, and a way to beat the competitors in the right field a.k.a the market place.
I really recommend this book to MBA Students, and to Post-MBA graduates it is indeed a check list of effective and strategic marketing tools

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Summary: This Book Delivers Value!
Review: This is the text for my MBA class and it is an excellent book to read and keep on the bookshelf. The case studies were all interesting and informative, and if you are not in Sales, this is the book for you to read to understand what Customer Service is all about. If you are in Sales, this will enlighten you to a new way of thinking, or if you are already there, the book will be a constant reminder of just how important it is to give our customers value if we expect to stay in business.