Rating: 
Summary: Good thinking !
Review: I have read one of his old text book and this book is a much easier read. The questions at end of each chapter really make you think about how your organization is doing and how to implement some of the things within this book. It is a good refresher and a high level description of what Marketing is all about. Best of all is that it is applicable for both consumer and b2b market.
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Summary: Best marketing book so far!
Review: I have read one of his old text book and this book is a much easier read. The questions at end of each chapter really make you think about how your organization is doing and how to implement some of the things within this book. It is a good refresher and a high level description of what Marketing is all about. Best of all is that it is applicable for both consumer and b2b market.
Rating:
Summary: Excellent book that summarizes a thousand pages of text.
Review: I use it for my summer hi tech marketing project. I basically follow it entirely on the outline of my marketing plan. Compared to many other marketing books that contain ideas which may or may not work --- obsolete over time. This book contains the true fundamentals of marketing. It is like the Calculus of mathematics. Once you know the basics, you know the rest. In addition, the questions format of the books provide you with leads to brainstorm ideas. I think this book will be my reference for next 20 years!
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Summary: Brilliance in a nutshell
Review: If you are to purchase one book on marketing this is it. This book is the breadth of a very deep subject. I highly recommend this book for anyone wanting to learn about the various facets of marketing.
Rating:
Summary: Good thinking !
Review: Its a very down to business kind of book. Pure wisdom with a twist. I recommend it to everyone who wants to deepen their marketing knowledge since the book offers some other ideas than most other books do.
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Summary: An excellent marketing resource written by one of the best.
Review: Keep this book within arm's reach. A clearly written, concise framework for achieving best practices in marketing. Loaded with real world examples and the author's professional experiences, this book is a true gem for anyone in business and/or marketing. The format Kotler has chosen is excellent...Strategy definition, tactics, implementation and measurement. I've used this book several times as a reference already. I highly recommend it.
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Summary: At 50,000 Feet Its Tough to Keep Your Feet On the Ground
Review: Kotler has the reputation as the marketing king - but I dont see it. This book was full of high level garbage and lacked any actionable insight. If you're like me you are in the real world trying to take product to market, figure out how to position (or deposition the competition), how to price effectively, etc. This book does not help with reality. If you want catchy terms and 4 bullet points to impress your friends in meetings, then this is the book for you.For practical advise, seek another.
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Summary: Boring & author has no personal business experience
Review: Kotler may have experience as a professor but the book made it clear he does not have personal business experience. Would have been interesting if he could tell personal war stories. I'd rather read a book by one who is a success in business rather than a successful theorist.
Rating: 
Summary: Breadth mroe than depth
Review: Kotler's book is great for the non-marketing person. He very well presents the current thinking on marketing topics. Read the book and you can use all the buzzwords correctly with your marketing friends if you're not a marketer. But if you're in the marketing field in any way and don't already know most of the stuff in this book, you're in trouble. You've got some serious catching up to do. Consider Kotler's book as marketing's current aerial tour, but then go buy the books referenced and really learn what you need to know.
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Summary: The Maestro of Marketing speaks again¿
Review: Kotler's latest book is a great refresher course on marketing in the new millennium. The organization and prose of the book make it an enjoyable read, not at all academic and stuffy. We're using it as a textbook in an MBA Marketing Strategy course, and it is comprehensive and insightful as to the new challenges of marketing. The book is organized into four parts: Part One: Strategic Marketing - including sections on building profitable businesses through world-class marketing; using marketing to understand, create, communicate and deliver value; identifying market opportunities and developing targeted value offerings; developing value propositions and building brand equity. Part Two: Tactical Marketing - developing and using market intelligence; designing the marketing mix; acquiring, retaining and growing customers; designing and delivering more customer value. Part Three: Administrative Marketing - planning and organizing for more effective marketing; evaluating and controlling marketing performance. Part Four: Transformational Marketing - adapting to the new age of electronic marketing. Whether you read the book from cover to cover, or add it to your reference library and just read specific sections, you will find it full of useful theories, practical advice and many current examples.
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