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Summary: The Rainmaker approach delivers.
Review: Buying this book was money well-spent. I found the Rainmaker lead-management approach to be complete, detailed and systematic. Many of the suggested techniques cost nothing to implement yet deliver results quickly. This book is the most useful and practical guide I've found on the market.
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Summary: My Copy's Going Straight to the Landfill
Review: Can I give minus stars?This book is a colossal waste of time and money, being primarily a book-length advertisement for Gooder's own company and products. Some of the ideas in here might actually work, but be prepared to spend big bucks, and lots of time, implementing them. The book is utterly useless for novice realtors. More established agents with a little money and time to spare might experiment with some of these marketing ideas, just to see if they tweaked anything, but for anybody else, there is simply nothing of value here. Save your time and money, buy one of the Mike Ferry or Tom Hopkins books, or a good basic primer on sales and prospecting. As a side note, I don't believe in throwing books away and always give the ones I don't want to the Salvation Army or such. But this book should not be inflicted on anyone, for any price. I am heartily sorry that I wasted my money.
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Summary: An MBA in Real Estate Marketing in one book
Review: Easy to read, easy to follow. Down-to-earth look at marketing. What makes the difference between a successful Realtor and a someone who wants to be is the ability to market. Richard explains the process completely, and with real-world examples and tips that actually work. This book's take on marketing would be adaptable by any person who has a product to sell, but I'd call it a must for every Realtor and Broker.
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Summary: Likening customers to aligator hunting ????
Review: I did not get much out of this book with the exception that I should view clients as aligators that need to be hunted by baiting them, stringing them up on a hook and beating them over the head (until they buy or sell). Honestly, in this day and age the hard sell scares more people away than gets refferals. I would not buy anything from this guy and would get a restraining order against anyone who uses these obviously obnoxious sales tactics.
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Summary: Brilliant! This book turned my practice around!!
Review: I was spellbound! At first I thought I'd just glance through this publication...impossible! My excitement grew page after page as I realized I was reading the most complete 'road-map' to sucess for the Real Estate professional ever. Dan Gooder Richard has put together the most definitive, client centered and thorough marketing program, designed to get results for any Realtor from Rookie to Seasoned Pro.Unlike other books on 'marketing' this one is tailored to and speaks the Realtor's language and addresses Realtor's unique marketing needs.
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Summary: An absolute must for all real estate professionals
Review: I'll say up front that this is the most comprehensive and scientific treatment of (real estate marketing) that I've ever read...this is a book that every serious real estate professinal shoud read and have on hand for future reference. For brokers, it's and absolute must.
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Summary: Make it rain!
Review: In my 20 years as a marketer and speaker at industry events (as well as president, of Gooder Group, a Fairfax Virginia-based publisher of marketing materials for real estate professionals since 1983), I've learned what makes the difference between a rainmaker who brings in business in any market--and an unsuccessful real estate agent who leaves the business in frustration. The difference between a top-producer and a washout is not whether they can sell. The difference is whether they can generate enough leads and appointments to give themselves a chance to sell. If I've seen it once, I've seen it a thousand times. What limits success for most real estate professionals is the lack of a coherent, defined marketing plan. With this book, I've made it my personal crusade to share with every real estate professional exactly how they can generate more leads, more sales, and cash out by selling their rainmaker practice whenever they want. The rainmaker business model is the way of the future, where one super agent is totally focused on the customer and is supported by a team for marketing and processing. Only then can real estate professionals expect to survive the inevitable market downturns and growing competition in today's war for the customer. After talking to scores of real estate professionals who have read my book, I'm struck by how many read the last chapter first ("Exit Strategies to Cash In or Cash Out"). Then they read the rest of the book to learn how to grow a practice that's worth selling. My personal favorite is Part Five ("Writing a Marketing Plan in Six Easy Mornings"). In this section, you learn how to write an action plan for the coming year,how to keep it simple, and how to focus on five key elements: benchmarks, objectives, customers, strategies, and budget. My rainmaker clients are amazed how easy it is to write a marketing plan. And they're even more amazed at how it simplifies their business life. Once a rainmaker has a plan, day-to-day decisions are easy. Either a promotion idea fits the plan, or it doesn't. The rainmaker can quickly implement new strategies, or just as quickly, decide that a strategy doesn't fit the plan and move on. I hope you enjoy the book and take your practice to the next level. Make It Rain! Dan Gooder Richard
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Summary: Teaching Realtors or Selling His Products?
Review: Some of the ideas in this book were okay. I really felt as though things were left hanging by the end. If you do not or cannot purchase the materials from Gooder Group, then you are basically left in the wind. I also have purchased some of the materials that are recommended and I have had no luck with that either. This book may be a good starting point for a young realtor who is just starting out, but as a seasoned veteran of this industry, I was not impressed at all.
Rating: 
Summary: Good General Overview of Marketing for Residential Agents
Review: The book starts well and gives a good overview of methods. But by the end you feel like you get no solid plans from it. There is also the feeling that it is one big ad for the Gooder group materials. That said there are some solid idea in the book. His 3-Step Rainmaker lead system is like Craig Proctor's System (... from Craig Proctor) The best suggestion in the book is thinking about selling YOUR REAL ESTATE BUSINESS from the very begining and setting up practies and automating your business so it will both free you from working in the business and make it a business you can sell in the future. It is a mistake if you do not think and act like it is your business. Therfore, "Part Six Growing Your Practice to Sell" alone makes it worth the price of the book.
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Summary: Teaching Realtors or Selling His Products?
Review: The Real Estate Rainmaker is an excellent book for those who are striving to become successful. I found it to be an easy read and was able to complete it in two days. I read approximately 30 business books a year and I found that this book is insightful and applicable in many fields, not just real estate. The book is excellent for people just getting into real estate, with its simple no nonsense approach to finding prospects, staying in touch with them and long term contact, to a range of ideas for the established real estate professionals needs in maintaining satisfied clients that generate referrals year after year. I speak with hundreds of real estate professionals within a year and have never discussed a book so frequently with realtors from Australia to Spain and all the states in the U.S. This book is not for everyone, but the most successful people I know in real estate have a copy. You can spend ten years of trail and error or you can read this book and then applied it right away.
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