Rating: 
Summary: Excellent Resource
Review: Phillip has a great grasp on the subject of technology and deconstructionism. This is an excellent first book on the subject and how strategy plays on the development of e-commerce.
Rating: 
Summary: Simple but Powerful
Review: Reach vs Richness argument is the fundamental change of the internet e-conomy.I believe that there is no simple rule of success in our new economy but there is a simple rule of reasoning of our business strategy. It is Reach vs Richness and it is Blown to Bits. There are a lot of books describing the E-conomy but none come close to provide such a good insight. I read this book 6 months ago and when I read other books, the idea from this book always flash across my mind to explain those in other books.
Rating:
Summary: Sample but powerful
Review: I have read this book for half a year. At that time, I find this book amazing. Even though rationale: reach vs richness is simple, it hits the main points of e-business. During this 6 months, I read many other e-business books. The more I read the more I find that this is a classic and insightful capital. Other books contains no central idea but a lot of facts which requires your tremendous energy to digest. The more I read the more I come back to the simple rule: change of reach vs richness for support. If you are a thinker, this is a book for you. If you like news reporting types like New New Thing or The Internet Bubble, it is not your choice.
Rating:
Summary: Do not recommend to my competitors
Review: Since we are a fast moving company and usually do the blowing up, I would rather my competition not read this book. I think every other entrepreneur, business leader and strategist except my competition should read this book and have it available for easy reference. It covers many topics of this fast moving information topic and how this has revolutionized the corporate world and leveled the playing field for small companies who understand the new dynamics and compete head to head with large ones. It is a great book and warns large corporate players of increased risk in not having the use of these new technologies and how companies can come out of nowhere and demand instant market share. How large companies such as GE, Ford, Dupont can spring into a new market and roll out new products for instant market share. Althoug GE understands the game as good as anyone, this book is a must read for them too, because to achieve this attitude and use these market drivers you must think like the technology and then you can become it, by understanding its potential. If not you will be Blown to Bits, by the B2B market winners not next year, this year. It says alot about what we are doing here at WashGuy.com and why it appears to be working so well. All business leaders should read this book, thank god that our largest competitors did not have this book at their disposal last year. Now it maybe too late, those markets are being won by us. Maybe they can still see the glow of our afterburners as the bombs hit as we fade out into the midnight sky. Glad they did not see us coming, by the time they heard the sound the bombs had already been dropped. Information at the speed of thought, stealth delivery and market share domination. Blown to Bits, hits the mark, the rest is history. Intelligent, Information, Immediately, B2B-I like. No mercy expected, no prsioners taken. The future is here, we have come to conquer. Thank you Evans and Wurster for the easy to read format and insight. I recommend this book to every entrepreneur and business strategist except my competition. I have also odered my team to buy the book out of stock at all the bookstores within 50 miles of my major competitors Headquarters, their major vendors and their corporate executives possible highend residence areas. (based on demographic research using online ESRI software). No sence in letting that type of information into the wrong hands. You wonder why I did that? Buy the book and you will understand. We are enjoying this lead in our industry and want to keep it.
Rating:
Summary: Postmodern Business
Review: _Blown to Bits_ explores the Internet's dramatic impact on the future of business using the postmodern framework of deconstruction. Authors Philip Evans and Thomas Wurster use real world examples to discuss the Internet's flexibility in offering consumers both richness and reach, a combination that was impossible to deliver before the advent of the Internet. Especially useful are the chapter summaries or "Sound Bits" that capture the book's essential ideas. The closing chapter, "Monday Morning," identifies 12 guiding principles to help today's entrepreneurs and business managers plan for the future. Well constructed and well argued.
Rating:
Summary: POWER OF THE INTERNET=GLOBAL MARKETING AT LOW COSTS
Review: Great Book! As founder of TradersCoach.com a Web-site for traders, I have experienced the power of Global Internet Marketing. "Blown To Bits" is a must read for all business owners. Their survival will depend on how they adapt to our changing business environment. Highly Recommended!
Rating:
Summary: Great book -- not the Bible.
Review: Scenario: You go to the Museum of Modern Art and you've heard everyone talk about Monet's Water Lilies. You've looked around at a lot of the art and by the time you finally see the painting it doesn't seem spectacular so you're very disappointed. Well a lot of folks seem to have a similar reaction to this book. They've heard so much in the press and from supposedly "in the know" colleagues that when they finally read it they don't get what the hype was all about. I'm of the opinion that while it isn't as revolutionary as some books that have received similar hype (Innovator's Dilemma, Competing for the Future), it is an excellent read. It has some strategic insights that are very useful for leaders and aspiring leaders in the developing economy. It helps motivate those in start-ups to aggressively pursue stodgy corporate America, while giving corporate America the kick in the pants it needs to shape up or lose out to these young guns. Two knocks: it is difficult reading at times which while not neccesarily a bad thing (James Joyce isn't easy either) is a negative for time-constrained executives. Secondly, some of the middle chapters were seriously deficient in value. Suggestion: skip chapters 5-8 and the book becomes an enjoyable 130 page read. Chapter 4: "Deconstruction" and Chapter 11: "Monday Morning" are both excellent.
Rating:
Summary: Great Insight into independent lives of Information & Things
Review: Although I have read other books by other great authors, none have framed the clear demarkation of information and physical things that has taken place since the dawn of information revolution. The authors have done a great job in explaining how and where information & things could break apart, although there are a few places where it is not that clear or convincing. Overall, it is a great insight on how information & physical things will have a life of their own over the coming decade, and how individuals and companies can prepare.
Rating: 
Summary: Recycled Hype
Review: The interesting concepts of reach and richness are presented in one of the begining chapters, and are then re-packaged throughout the rest of the book. It soon becomes a terrible read, full of obvious truisms and shallow, outdated "insights". A waste of money that adds nothing to the "e"-arena (other than money to the authors' pockets, that is)
Rating:
Summary: Excellent for anyone who is planning a Web site
Review: I really enjoyed reading this book. It focuses on issues relevant for any media company or anyone who intends to establish a new and fresh reletionship with its customers.
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