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Summary: The Best Quick Communication Technique I Know
Review: About 12 years ago, the CEO told me that if someone can't sell an idea in 6 sentences and 30 seconds, it's because he hasn't thought it through enough. After reading this book, I understand exactly what he meant. I have been usually this technique for the last 12 year since I read the hardcover version. Read it and you'll understand too.
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Summary: A Required Skill In This Day and Age...
Review: Basically, it's turning your message into a commerical since the average person can only hold their attention for 30 seconds thanks to (M)TV. It's useful in getting a message across to individuals who either don't want to talk to you or are too busy quicky. It can be seen as "brute honesty" if it's news the individual doen't like to hear, especially, regarding personal performance.Could be very useful in sales and retail. The book uses the 3 Ks (KKK). Unfortunately, it's not a good (PC) memory aid. I perfer the 3 Cs. "Catch Em", "Ceep Em", "Convince Em". I love the saying "Talking to many is the same as talking to one."
Worth a look at about 110 pages. You can finish it in one sitting.
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Summary: Worth the investment
Review: Easy tape to listen to in a car. Good ideas on how to communicate with busy people. A little light in places
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Summary: Could potentially work in several situations
Review: I actualy got this book as a joke so I could pick up women at the bar. It's funny though...the author makes you realize how much time we all waste...and words too. I work in an adult entertainment store so a lot of people bumble b/c they're nervous or whatever. The point of this book is JUST SAY IT. Also, people LIKE people who come out and say it anyways. The main thing--actually there's three according to the author--is TO KNOW WHAT YOU WANT. If its women, you can use this book to get the message across quick because sometimes in the bar you only have 30 seconds which is the most time any woman ever gave me. SO in other words a good book and relatively cheap too.
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Summary: Why be so direct?
Review: I bought the tape for 50c at a thrift shop. I thought it would help me get my point across quicker before I lose my train of thought :).
In this culture, we value directness and not wasting time so much that we might have forgotten that indirectness, subtlety, niceness, politeness, the use of metaphors, humor, etc. are other ways of communicating and could even be more effective in more ways than being "straight-to-point'.
The book or tape is helpful though for people like me who have trouble expressing themselves succinctly. It helps in setting objectives and keeping focused on your message.
Message? What message???
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Summary: Brilliantly practical advice
Review: I used it and it worked. The points make a lot of sense. Highly recommended.
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Summary: Fast Forward Communication
Review: In our nanosecond world, people have no time to wait for anyone to muddle through their messages. 30-Second messages work. Not only are they well received, they are well said and feel good. The catch--it takes some time to get into the habit of fast forward communication. You need to be other-centered as well as self-centered. You need to follow Frank's four principles and his three steps. Do it. Buy the book. Do it now. Like the rest of us, you can't afford to lose another listener.
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Summary: " UNFORGETABLE"
Review: IT IS THE BEST BOOK I HAVE EVER READ IN MY WHOLE LIFE!(NOT THAT I HAVE READ A LOT OF BOOKS !!!!!1) I HAVE REED IT 5 TIMES AND I STILL LEARN NEW AND INTERESTING THINGS THAT HELP ME COMMUNICATE EVEN BETTER!
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Summary: Interesting but fails international focus
Review: Milo Frank has a catching writing style not letting you put the book down... This books gives some useful tips and tricks how to manage not only business but also everyday situations professionally. If you masters his suggested methods, you get far! There's always a but... Here it comes: his way too narrowly American thinking ignores some important cultural differences of today's world. Additionally the very capitalistic mind clearly shines thru...
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Summary: Highly Recommended!
Review: Milo O. Frank shows step-by step how you can improve your communications skills by using a 30-second message. While we all often gab for minutes or hours, you should be able to get your point across within 30 seconds. The rest is simply preparation or follow-through. The techniques of crafting a 30-second message will help you focus your thinking, writing and speaking. Using these techniques, you can also be more effective in conducting meetings or speaking to groups. This skill will give you better all-around results in business. The technique has three main steps: identify your objective, know your listener and find the right approach. The author shows how to build the most effective message and then tells you how to present it to an audience. The last chapter shows how the 30-second message can be used in other forms of communication, from business letters to sales pitches and press conferences. We [...] recommend this clear, concise book for business people or professionals who want to get their ideas across more effectively, particularly in public speaking.
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