Rating: Summary: Better than Brain Surgery! Review: "The Art of Client Service" is a new, greatly expanded, and improved version of Robert Solomon's first book, "Brain Surgery for Suits." Solomon added color to the material by telling stories of his "adventures" in account management, and depth by adding an essay -- "What Makes A Great Account Person" -- that crisply summarizes what it takes to succeed in client service. The author also wrote new chapters that didn't appear in his first book, including "Avoid the Dark Side," "We Are Smarter Together Than We Are Alone," and "Be Multilingual," all of which add to a body of counsel that is of great value to anyone who works with clients in a service business. There also is a thoughtful, well-chosen, and well annotated list of books every account person should read. And some great cartoons drawn from "The New Yorker." Even if you read "Brain Surgery for Suits," you will benefit from this book. If you didn't read "Brain Surgery," read "The Art of Client Service." You will learn, and you will laugh.
Rating: Summary: Better than Brain Surgery! Review: "The Art of Client Service" is a new, greatly expanded, and improved version of Robert Solomon's first book, "Brain Surgery for Suits." Solomon added color to the material by telling stories of his "adventures" in account management, and depth by adding an essay -- "What Makes A Great Account Person" -- that crisply summarizes what it takes to succeed in client service. The author also wrote new chapters that didn't appear in his first book, including "Avoid the Dark Side," "We Are Smarter Together Than We Are Alone," and "Be Multilingual," all of which add to a body of counsel that is of great value to anyone who works with clients in a service business. There also is a thoughtful, well-chosen, and well annotated list of books every account person should read. And some great cartoons drawn from "The New Yorker." Even if you read "Brain Surgery for Suits," you will benefit from this book. If you didn't read "Brain Surgery," read "The Art of Client Service." You will learn, and you will laugh.
Rating: Summary: A compendium of great advice for account managers Review: Account service is not something you can learn about in Business School. However, if they did teach it, this would be a required text. Solomon shares what he's learned from his own missteps and triumphs throughout his successful career. His insights are worthwhile nuggets of hard-earned wisdom. The endorsement of Solomon's ideas by Omnicom Chairman Thomas Harrison in the foreward is quite powerful. The New Yorker cartoons sprinkled throughout the book are also fun.
Rating: Summary: Great book if you don't already have it Review: DON'T BUY THIS BOOK IF YOU ALREADY OWN "BRAIN SURGERY FOR SUITS." This book is excellent, but it is almost the exact same book as "Brain Surgery for Suits," another book by Robert Solomon. When I saw that he'd come out with a new title, I was very excited to purchase his new book. But when it arrived, and I saw that it was the same thing as the old book, I felt robbed. I can't be the only person this has happened to.
Rating: Summary: There's no better book for AE's Review: For all of those young account coordinators and account managers working in the Ad biz, this book is your official textbook. And it is required reading! As you know, the days of training are over. The good news is that everything you need to know to be a great AE is in this little book. It's a quick read so you have no excuse. And once you've read it, you'll know what it takes for your clients to love you, and for the creatives to respect you. Don't just read this book. Live by it. Matt Neren Director of Account Service Cultivator Advertising & Design
Rating: Summary: There's no better book for AE's Review: For all of those young account coordinators and account managers working in the Ad biz, this book is your official textbook. And it is required reading! As you know, the days of training are over. The good news is that everything you need to know to be a great AE is in this little book. It's a quick read so you have no excuse. And once you've read it, you'll know what it takes for your clients to love you, and for the creatives to respect you. Don't just read this book. Live by it. Matt Neren Director of Account Service Cultivator Advertising & Design
Rating: Summary: If you have clients (and we all do) you must read this book Review: I highly recommend this book. I have been a creative director for large Madison Avenue advertising agencies for over twenty years. So it might surprise you that I would recommend (or even read) a book about client service. Well, if nothing else, after two decades, I've learned that a close relationship with a client is the only way to sell great creative work. This book is very valuable no matter what industry you're in, as long as you have clients (and we all do). The Art of Client Service is a quick read and the lessons learned will help you for a long time.
Rating: Summary: Makes a great college textbook! Review: I recently developed a third year college course titled Account & Brand Management. After thoroughly researching a multitude of traditional textbooks I found that The Art of Client Service is by far the best out there for best practices in account management. Now that I'm teaching the course with this book, the feedback from the students has been resoundingly positive. The students enjoy the straight forward approach and find that Robert Solomon's outstanding examples provide a real-world perspective hard to find in many college courses. For my students, The Art of Client Service is a handbook that will guide them as they prepare to enter the ranks of working marketing professionals.
Rating: Summary: Got Clients? Get This Book. Review: I spent 15 years in the world of advertising before moving to a client-side marketing position. I know firsthand that everything Robert Solomon advises is both valuable and wise. Although the actual work you do for a client matters a great deal, your reputation is also built on the manner in which you do that work. His recommendations are sound, his examples are clear and the depth and tenure of his professional relationships are the proof that his approach is valid. If you have clients, it's not only important for you to read this book but also to make sure the rest of your team or company does as well.
Rating: Summary: beyond 'must read' Review: Robert Solomon's book is 100% common sense, expressed simply, proudly, directly, clearly. Interestingly, his common sense is so uncommon in the agency biz. Every account person should read this book over and over. Not just once. Even the great account people need a clear reminder on how to excel at their jobs. While reading, there were so many times I said 'ok I'm guilty as charged' and now must set about to improve. That's the sign of a great book- it evokes real change, not just bookshelf filler.
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