How to Create Successful Catalogs

Rating:
Summary: I couldn't even get through this book
Review: After reading "Catalog Copy That Sizzles", I had to read this book. I found the chapter on creating and writing descriptions of be long and boring.

The rest of the book is a great resource when it comes to creating a catalog, but don't get one book and one author's opinion. Get at least two or three books so you can form your own opinion on how to create your catalog and you can use the tips and techniques of a variety of authors.

Rating:
Summary: I couldn't even get through this book
Review: After reading "Catalog Copy That Sizzles", I had to read this book. I found the chapter on creating and writing descriptions of be long and boring.

The rest of the book is a great resource when it comes to creating a catalog, but don't get one book and one author's opinion. Get at least two or three books so you can form your own opinion on how to create your catalog and you can use the tips and techniques of a variety of authors.

Rating:
Summary: I couldn't even get through this book
Review: After reading "Catalog Copy That Sizzles", I had to read this book. I found the chapter on creating and writing descriptions of be long and boring.

The rest of the book is a great resource when it comes to creating a catalog, but don't get one book and one author's opinion. Get at least two or three books so you can form your own opinion on how to create your catalog and you can use the tips and techniques of a variety of authors.

Rating:
Summary: Better than a college course!
Review: I learned more about designing catalogs from this book than I learned from my entire college education. It's not so much a graphic design book as it is a formula for content. You'll how to design photos (or articulate your ideas to a professional photographer), how to lay out our front and back covers, how to design an effective order blank, etc.

There are two things I REALLY like about this book. First, it cites good, solid research to back up its recommendations. Second, it doesn't have the "I-know-it-all-and-if-you-don't-follow-me-you'll-fail" attitude that so many do-it-yourself business books have.

You'll also appreciate the abundance of real-life examples the book gives you--you'll look at catalog pages from well-knwon companies like Lands' End, Viking, and Brookstone.

Keep in mind, too, that many of the concepts you'll learn here will carry over into both web site and brochure design.

Rating:
Summary: Better than a college course!
Review: I learned more about designing catalogs from this book than I learned from my entire college education. It's not so much a graphic design book as it is a formula for content. You'll how to design photos (or articulate your ideas to a professional photographer), how to lay out our front and back covers, how to design an effective order blank, etc.

There are two things I REALLY like about this book. First, it cites good, solid research to back up its recommendations. Second, it doesn't have the "I-know-it-all-and-if-you-don't-follow-me-you'll-fail" attitude that so many do-it-yourself business books have.

You'll also appreciate the abundance of real-life examples the book gives you--you'll look at catalog pages from well-knwon companies like Lands' End, Viking, and Brookstone.

Keep in mind, too, that many of the concepts you'll learn here will carry over into both web site and brochure design.

Rating:
Summary: One of the best books on the subject of mail order catalogs
Review: If you are thinking of putting together a mail order catalog, this should be one of your first investments.

Rating:
Summary: One of the best books on the subject of mail order catalogs
Review: If you are thinking of putting together a mail order catalog, this should be one of your first investments. National Mail Order Association Recommended

Rating:
Summary: Okay book if you've already decided on a business area
Review: This is an okay book if you've already figured out the business side of building a catalog business, which I would argue is actually extremely important. This book is more implementation oriented with good color examples of other catalogs. It's more about the production of the catalog which I think is more intuitive. The challenge is finding a new business area that can be profitable.

Rating:
Summary: A comprehensive work on the elements of catalog creation
Review: We take you step by step through the elements involved in everything from choosing the size and type of paper to be used to designing pages for most effective use of space and on to writing the kind of copy which sells. Along the way it explains the inter-relationship of the various in-house departments and also the recruiting and management of outside services. The book is based on over forty years of experience in catalog creativity.It is easy to read and filled with illustrations to amplify various guidlines.