Marketing for Dummies

Rating:
Summary: Good for the Non-Marketer
Review: "Marketing for Dummies" is the Marketing 101 of how-to books. It never gets very deep into any one area, and has lots of helpful tips in many different areas. While I'm not going to make a banner or awning for my office, and don't have the money for an all-out market research effort, I was reminded of the sorts of creativity and actions the competition can and does take.

Good for the person who dabbles in marketing and can't afford a real, live PR/Marketer.

Rating:
Summary: great referance
Review: i am a third year marketing student and found this book to be of great help. There came a time when i had to write a detailed marketing structure report, all i have to say is that i ACED it!

Rating:
Summary: Good book for students studying marketing
Review: I bought this book to reinforce what I was tought in the classroom, and it did just that. It's a good overview of the marketing mix and never gets too technical. Great for students who are studying marketing in college.

Rating:
Summary: Good book for students studying marketing
Review: I bought this book to reinforce what I was tought in the classroom, and it did just that. It's a good overview of the marketing mix and never gets too technical. Great for students who are studying marketing in college.

Rating:
Summary: A helpful basic marketing book
Review: I have worked in marketing for many years and bought this book when I first started working in a marketing job. It was a refresher book for me after the marketing education I received. In general, this is a good basic "what is marketing?" book that I would recommend to a non-marketing person who wants to learn about marketing or else to someone who's just begun working in a marketing role.

Rating:
Summary: A helpful basic marketing book
Review: I have worked in marketing for many years and bought this book when I first started working in a marketing job. It was a refresher book for me after the marketing education I received. In general, this is a good basic "what is marketing?" book that I would recommend to a non-marketing person who wants to learn about marketing or else to someone who's just begun working in a marketing role.

Rating:
Summary: Alex Hiam is the MAN!
Review: I loved this book. Very accessible for non-MBAs, engaging and utterly readable. I got lots of ideas. Made me want to look into Hiam's other books.

Rating:
Summary: Alex Hiam is the MAN!
Review: I loved this book. Very accessible for non-MBAs, engaging and utterly readable. I got lots of ideas. Made me want to look into Hiam's other books.

Rating:
Summary: Great very practical book
Review: This book is really great for someone who wants practical information on creating a marketing plan (and doing all associated activities). I did mine reading this book. The author gives real life cases don't spend too much time about the theory. It is done for people who really want to DO their marketing.