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The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

List Price: $15.95
Your Price: $10.85
Product Info Reviews

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Rating: 5 stars
Summary: Thanks for the Pump Up!
Review: This is an easy read with straighforward thoughts on how to stay marketable into the twenty-first century. A great read, and I found myself reading chapters (albeit short ones) to my wife in the kitchen, I was so pumped up after some of the chapters (nubs & TTD's). Anyone looking for direction and purpose in their obsession, look no further than this book. Tom, thanks for showing the way!

Rating: 5 stars
Summary: "AMAZONly" the best read TODAY!
Review: Tom Peters has done it again! He captures the heart and tools-up everyone who feels the urge to step forward. He's right! The revolution is here. If you don't stand to be counted (and know how to), your number will come up sooner then you want. Thanks for the tools! I'd write more, but I'm on to PSF 50!

-Jeb-

Rating: 5 stars
Summary: WOW!ed Me
Review: Tom has made it brutally clear that the work environment is changing. Coping with this change will make or break everyone. (Tom)Brand You 50 gives you the keys to master this change and master a 21st Century, personal identity check. A challenging read for anyone currently employed or seeking employment.

Rating: 5 stars
Summary: the 3 books to challange your way of thinking!
Review: MY review of  BRAND YOU 50, Professional Service Firm 50 and Projects 50:

First of all: This is again a new transition of Toms' work. I miss the pictures as in Circle of Innovation, which makes this somehow less-crunchy, but unquestionably pure-Tom Peters.

The format is new (aka small size to love n hate!, 3 in a set,etc) using 2 colors (red n black) and (as always) jam-packed with emotions.

The books are typed with chock-full of MOTIVATED wordsmithing and FULL OF AFFIRMATION !!!!!! mark, hightly adrenaline-written, and offcourse purely TOM PETERS.

Toms traditional scholastic work of In Search of Exellence has changed into many phases of writting style (Liberation, the Wow-Seminar, and the TOME - Circles of Innovation -which is the best ever business-book to me). He is growing from one good scholar into **Managemet Geek uber-Guru**. More entrepreneurial than ever, and ALWAYS in the CUTTING EDGE!

One at the SIZE of Tom Peters would definitely have admirers (i m one, so i might be pretty biased!)  and haters. What we all can not deny is his Clear! influence in the business world.

Materials are put in numbering (50+ of the most important topics to Tom), often overlapping, tons of very2 personally opinionated shoutings ( i love loud voice! ) , and very often difficult to digest in one sitting (so reread and reread). It took me 2 weeks to finish the 3 books.

These books are ABSOLUTELY worth reading, learning, absorbing and enjoying. Go buy it, at amazon p-l-e-a-s-e!

tanadi santoso indonesia

Rating: 5 stars
Summary: Guide for the Free Agent Employee (Contractor) Universe-Wow!
Review: There has been a lot written and said about how white collar employees will start acting like free agents in sports. This trend is already well advanced with software writers and other scarce professionals. Tom Peters has moved well beyond what has already happened to create a useful portrait of how to play this new role in order to have the most satisfaction and success. Further, he asserts that those in the non-scarce areas like human resources, purchasing, and so forth had better do the same thing . . . because 90% of these jobs will be gone in 10 years. I sometimes think that Tom Peters overstates things, but in this one area I think he is understating what needs to be done. Whether you are an employee, want to start your own firm, have friends and children who want good careers, or have just lost your job, this is an extremely important book on how to take charge of your own career (and to help those you care about do the same) to create the most benefit for those you serve (your clients, in Peters parlance)and yourself. Although you will recognize all of the ideas from having seen them elsewhere before, you will find the way he has woven them together to be practical, mutually-supportive and thought-provoking. I know that I got several good ideas from this book. As a business book author who helps people get a lot more with less ... and in less time, I found an additional benefit. This book is a great profile of how to be Tom Peters, the world's most successful business guru. I found this to be his most self-revealing book, and although I have always liked his work, I found that liked him personally a lot better as a result of what he shows about himself. If you are a Tom Peters fan, be sure to add this book to your reading list! You'll be glad you did. You'll live a much more interesting, meaningful, productive life as a result. This book is part of his 3 book series: Reinventing Work. I also recommend his book, Professional Service Firm 50, and you can read my comments about that book on that book's page on Amazon.com.

Rating: 3 stars
Summary: Great ideas, as always, but...
Review: Tom Peters brings plenty of ideas to the table (not so different from his articles in Fast Company, though). One huge problem with this book is the utter lack of control and respect given to the use of the written word. The random use of CAPITALIZATION to give force to Big Ideas is VERY DISTRACTIING and makes Me wonder where his EDITORS were in the Whole Process!!??!??!!!!

Where or where have all the copy editors gone?

Rating: 4 stars
Summary: the new way in the information economy
Review:

What Peters writes is undoubtedly correct if you want to get on in the new workplace. If you don't have the backing of wealth and/or family ties then behaving as he suggests is probably one of the best ways of attempting not to sink to the bottom, or near bottom, of the wage heap. However, in order to succeed by his method you have to do a little bit of self deception. You have to pretend that the old way was bad, and that the new way is free and in the original American craft/mercantile tradition.

Peters spends quite a lot of time attacking the old way of jobs for life and workplace security as being boring and unfree, so this seems to be an important part of the technique you must apply to yourself (of branding yourself). What he doesn't emphasise is that in the old system you had the security to be free. You could pretty much work as you pleased, you could leave the work if you found you hated it, or it was too oppressive, and get new work reasonably easily, you could partially avoid authority because no-one cared as long as you looked like you were achieving something. If your marriage was in trouble or your kids were ill, people would cut you some slack - you could have some kind of workplace community, mutual knowledge and mutual support. You had unions, so you could stand together and try and make sure that you got decent wages and that not too much of your life was sacrificed to work, or workplace injury. You and your boss might even get on with each other. Not true in his method. With the new workplace you have to please and appeal to your masters all the time; compete all the time, otherwise no work. No work, no money, no record, no status, no more work. And, of course, even though this may be the only way to work nowadays, it will not be successful for everyone anyway. The system requires catastrophic failure to motivate success - blame it on lack of skill, lack of talent, lack of hard work, lack of work - what ever you will, it's no responsibility of the masters. The laws will go into place to make it so, if they haven't already.

He also attacks the social security system for demoralising people. Perhaps he has not seen too much of the demoralisation produced by starvation and no money, or perhaps he dislikes it because it did mean that people could leave their work if it was bad and look for something else. It meant people were not desperate if they lost work or their company went bust, they could survive without having some do-gooding religious group prying into their lives. Sure, some ingenious people used it to be free and do what they wanted, art, surf, look after their kids, set up a business, get an education, become self reliant and that is a undoubtedly a bad thing, but most people used it because they had to. Indeed you might think that the more work becomes temporary and unstable, contracted and job to job; the more everyone might need social security, the more it might support the system. But not if you want most people to be desperate to take anything and to be really subservient.

So this is freedom. Sure even in slavery you could be free in this way, you could say `yessir', `yesmam' as quickly as possible. You could be as pleasing as possible, as appealing to the whims of your masters as possible, you might become entertaining and useful, and in return you might get an ok life - you might even be allowed to breed and own something. Peters recommends this life for us all. So it's up to you. Do you take Peters on board and learn to bow and curtsey, deceive yourself and be cute, or do you take up some kind of political action? That's the only choice really.


Rating: 5 stars
Summary: Patience Required When Reading this Book
Review: !!! Your patience!!! is required ?? when reading this @%*^#%$@ TOTALLY AWESOME book by this ***sTaR*** of an author. :<) I enjoyed it.

Rating: 3 stars
Summary: Riddled with profanity - detracts from the message
Review: I've only gotten through a few pages, and am very surprised at the profanity in it. Not the severity, but the volume of it. Profanity is usually a sign that the writer does not know English very well, which I doubt is the case with Mr. Peters. In the future, I would suggest he look up expressive words that are not profane, to try to get his point across. We don't use language like this in our house, so I'll be marking out his childish profanity in this book. As he says,

For the one-in-a-hundred-thousand who doesn't 'get it'

he needs to 'get it' himself.

It's a shame, as I will probably agree with the sentiment (minus the profanity) that he is *trying* to get across.

Rating: 5 stars
Summary: daily snippets
Review: I just got this as part of my daily readers. One tip a day keeps the creditors away.


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